The Selfish Gene uses it to define a replicable
Posted: Mon Dec 23, 2024 6:03 am
In recent years, memes have taken a central place in the digital landscape, becoming an indispensable tool for Social Media Marketing. Today we will see together what the power of memes is in Social Media Marketing and why companies can make more and more use of them!
According to Treccani, a meme is:
“A single element of a culture or czech republic phone number sample behavioral system that can be replicated and transmitted by imitation from one individual to another or from one communication and expression tool to another. Digital memes are viral contents that can monopolize the attention of users on the web.”
The term was coined in 1976 by biologist Richard Dawkins who in information entity. Starting from this concept we can understand one of the most important characteristics: replicability . In fact, a photo, video or drawing can become a meme when its replicability is maximum.
According to Treccani, a meme is:
“A single element of a culture or czech republic phone number sample behavioral system that can be replicated and transmitted by imitation from one individual to another or from one communication and expression tool to another. Digital memes are viral contents that can monopolize the attention of users on the web.”
The term was coined in 1976 by biologist Richard Dawkins who in information entity. Starting from this concept we can understand one of the most important characteristics: replicability . In fact, a photo, video or drawing can become a meme when its replicability is maximum.