Keys to ensure that our email marketing campaigns are not considered spam
Posted: Mon Dec 23, 2024 6:12 am
Although the latest study carried out by Symantec Intelligence has revealed a general trend towards a decrease in the volume of spam received in email inboxes (close to 80%) compared to last year, we must not relax and continue to fight to tackle, as much as possible, this scourge in the form of junk mail.
This decline has occurred, among other things, because some of the large bot networks (those responsible for sending spam) have disappeared. Even so, more could be done to prevent spam. In light of this situation, Sarbacán Software encourages companies to continue helping users to really understand the difference between e-mail marketing and spam, being aware that, if certain aspects are not taken into account in e-mail campaigns, anyone can be considered a spammer.
This could mean facing a fine for breaking the law and having your emails blocked. To avoid this, Sarbacane encourages companies that carry out email marketing to follow a series of reminders that clearly mark what constitutes one practice and another:
Databases : When a company does e-marketing correctly, it is sending emails only to those people who have given their consent (opt-in email). In addition, it is important to have a database that allows companies to easily choose the right target for the action.
Segmentation : A good e-mail marketing campaign is directed at recipients previously segmented according to various criteria (age, geographic location, purpose of the mailing, etc.). Good management and organization of contacts makes information more effective.
Sending frequency : It is important not to “bombard” contacts with emails. Send only when you have something interesting to say.
Sender identification : A company that sends email marketing africa direct whatsapp number always identifies itself because it is part of its elements to generate trust. Don't forget to always establish a sender to get closer to your contacts.
The subject : The typical subject of a spam email usually consists of a descriptive title, in capital letters, followed by exclamation marks or question marks. In contrast, the company that sends e-mail marketing should use a short and explicit sentence that is quickly understood.
Content : Anti-spam filters analyze the content of emails looking for signs that indicate the message is spam: image to text ratio, messages that are similar to others already classified as spam, keywords used by spammers... For this reason, companies avoid these types of terms in their marketing emails. That is why personalizing emails is an excellent strategy to avoid ending up in the spam folder.
Attachments : Avoid these at all costs. They only add weight to your messages and many servers block these types of emails. Instead, integrate the content of the attachment into the message or put it online with a link in the email. This also allows you to know who clicks to open the document.
Online attachment : adding a link to the message will not only allow you to know who is viewing the document (by measuring clicks...), but it is also a good excuse to take the recipient from their mailbox (their universe) to the sender's page (the brand's universe).
Unsubscribe link : By law, you must always provide recipients with the option to stop appearing in your database by using the “unsubscribe” link. You should not be afraid to include this option, which is simply a method to reach the target of primary interest to the company.
This decline has occurred, among other things, because some of the large bot networks (those responsible for sending spam) have disappeared. Even so, more could be done to prevent spam. In light of this situation, Sarbacán Software encourages companies to continue helping users to really understand the difference between e-mail marketing and spam, being aware that, if certain aspects are not taken into account in e-mail campaigns, anyone can be considered a spammer.
This could mean facing a fine for breaking the law and having your emails blocked. To avoid this, Sarbacane encourages companies that carry out email marketing to follow a series of reminders that clearly mark what constitutes one practice and another:
Databases : When a company does e-marketing correctly, it is sending emails only to those people who have given their consent (opt-in email). In addition, it is important to have a database that allows companies to easily choose the right target for the action.
Segmentation : A good e-mail marketing campaign is directed at recipients previously segmented according to various criteria (age, geographic location, purpose of the mailing, etc.). Good management and organization of contacts makes information more effective.
Sending frequency : It is important not to “bombard” contacts with emails. Send only when you have something interesting to say.
Sender identification : A company that sends email marketing africa direct whatsapp number always identifies itself because it is part of its elements to generate trust. Don't forget to always establish a sender to get closer to your contacts.
The subject : The typical subject of a spam email usually consists of a descriptive title, in capital letters, followed by exclamation marks or question marks. In contrast, the company that sends e-mail marketing should use a short and explicit sentence that is quickly understood.
Content : Anti-spam filters analyze the content of emails looking for signs that indicate the message is spam: image to text ratio, messages that are similar to others already classified as spam, keywords used by spammers... For this reason, companies avoid these types of terms in their marketing emails. That is why personalizing emails is an excellent strategy to avoid ending up in the spam folder.
Attachments : Avoid these at all costs. They only add weight to your messages and many servers block these types of emails. Instead, integrate the content of the attachment into the message or put it online with a link in the email. This also allows you to know who clicks to open the document.
Online attachment : adding a link to the message will not only allow you to know who is viewing the document (by measuring clicks...), but it is also a good excuse to take the recipient from their mailbox (their universe) to the sender's page (the brand's universe).
Unsubscribe link : By law, you must always provide recipients with the option to stop appearing in your database by using the “unsubscribe” link. You should not be afraid to include this option, which is simply a method to reach the target of primary interest to the company.