You may be wondering how all this is possible?
Posted: Mon Dec 23, 2024 6:17 am
By connecting giant tubes containing the new Coca Cola zero and thus allowing passers-by to preview the new sugar-free drink. Let's see in detail how Coca Cola used the AIDA model.
Attention: giant billboard with the words “Taste It” surrounded by huge tubes but not only that, Coca Cola usually uses white phrases on a red background, while for this campaign it decided to use a red phrase on a black background, an impactful visual element.
Interest : in this case the czech republic phone numbers interest is contained in the word “zero”, in fact at the time this variant of Coca Cola did not yet exist.
People couldn't wait to try a variant of one of the most famous drinks in the world.
Desire: People's interest in a sugar-free Coca Cola has sparked a unique desire to try the new drink.
Action: The action in this case is clear: to taste the new drink.
And what better way to taste it than directly next to the billboard that captured their attention and sparked their desire?
This campaign allowed the public to discover that despite the absence of sugar, the taste of Coca Cola had remained the same.
Think Different: How Apple Used the AIDA Model
Apple’s “Think Different” campaign is another example of how a giant of this caliber was able to use the AIDA model way back in 1997.
Attention: giant billboard with the words “Taste It” surrounded by huge tubes but not only that, Coca Cola usually uses white phrases on a red background, while for this campaign it decided to use a red phrase on a black background, an impactful visual element.
Interest : in this case the czech republic phone numbers interest is contained in the word “zero”, in fact at the time this variant of Coca Cola did not yet exist.
People couldn't wait to try a variant of one of the most famous drinks in the world.
Desire: People's interest in a sugar-free Coca Cola has sparked a unique desire to try the new drink.
Action: The action in this case is clear: to taste the new drink.
And what better way to taste it than directly next to the billboard that captured their attention and sparked their desire?
This campaign allowed the public to discover that despite the absence of sugar, the taste of Coca Cola had remained the same.
Think Different: How Apple Used the AIDA Model
Apple’s “Think Different” campaign is another example of how a giant of this caliber was able to use the AIDA model way back in 1997.