Why should you target your marketing to increase your brand search volume?
Posted: Sat Feb 01, 2025 9:53 am
Tabemasaki believes that marketing is management, and therefore the ultimate goal of marketing should be sales. And to achieve this, he argues that increasing brand search volume should be the most intuitive goal of marketing. Search data is what can measure this goal and performance.
(Figure 2) Marketing 4P strategy and department in charge (Source: Brand Search Marketing)
First, increased awareness does not necessarily lead to increased sales.
There are brands that are close to 100% aware but are not oman mobile database searched. Can a brand that is not searched and not curious really generate meaningful sales? Of course, there are a few brands that are close to classics and generate sales even without special searches (even these brands are showing various attempts to generate searches), but excluding these brands, I wonder if the days when products were sold just by exposing the product name will come back.
(Figure 3) Advertisements from decades ago that shouted out the brand name without context to imprint the brand name
Second, interest in the brand and the desire to own it must be connected for it to lead to sales.
Just being aware of a product is not enough. After knowing about a product, you need to connect with the desire to have it, the desire to have it right now, for your business to grow. And the interest and desire to have it are immediately expressed in action, which is “search. ”
(Figure 2) Marketing 4P strategy and department in charge (Source: Brand Search Marketing)
First, increased awareness does not necessarily lead to increased sales.
There are brands that are close to 100% aware but are not oman mobile database searched. Can a brand that is not searched and not curious really generate meaningful sales? Of course, there are a few brands that are close to classics and generate sales even without special searches (even these brands are showing various attempts to generate searches), but excluding these brands, I wonder if the days when products were sold just by exposing the product name will come back.
(Figure 3) Advertisements from decades ago that shouted out the brand name without context to imprint the brand name
Second, interest in the brand and the desire to own it must be connected for it to lead to sales.
Just being aware of a product is not enough. After knowing about a product, you need to connect with the desire to have it, the desire to have it right now, for your business to grow. And the interest and desire to have it are immediately expressed in action, which is “search. ”