Have different strategies on each social network
Posted: Mon Dec 23, 2024 6:37 am
Social networks are different from each other so they should not have the same content.
A good practice is to customize the message on each network.
Facebook has formats and even types of ads that don't exist on Instagram and vice versa, the same goes for Twitter, YouTube and all the others, so why should they be the same content?
Above all, because the differences are not only in the formats and characteristics of the networks but also in the audiences that use them and that is where the importance of having differentiated strategies or at least adapted content lies.
A good example of this is Airbnb, where on the one hand it shares photos of the most attractive and exotic rentals on Instagram, and on Facebook its content is more commercially oriented.
Social media agency - Airbnb content example
Define objectives and establish a clear strategy
Although on the one hand its absence constitutes one of the most common errors, on the other hand it is also a good practice in many agencies.
And this goes hand in hand with measuring, evaluating and periodically adjusting the actions being carried out.
While it is true that not everyone does it as a customary process, it is something that should be applauded when it is done as it should be.
Encourage communities to express themselves
One of the approaches I personally enjoy the most is getting audiences to actively participate on social media.
This not only improves the results obtained but also allows for different benefits such as:
Increase engagement rate.
Obtain feedback on products and services.
Detect market needs and thus business opportunities.
Get real testimonials that are useful to other users.
Improve branding.
Increase brand trust and credibility.
Among many others.
This practice gave rise to UGC (User Generated Content ), one of the types of publications that email database lists poland audiences tend to like the most and engage with.
A clear example of this is Go Pro, which actively encourages users to share their photos and videos and even rewards them for doing so.
Social Media Agency - Promoting UGC
Identify the buyer personas of companies and which networks they use
This point goes hand in hand with some of the previous practices that have to do with being interested in people, applying content marketing and generating strategies or personalized material for each network.
And in this case, the order does alter the product.
Since none of the above would be possible if the buyer persona is not correctly defined.
So this is one of the best practices that top-level social media agencies are implementing.
A good practice is to customize the message on each network.
Facebook has formats and even types of ads that don't exist on Instagram and vice versa, the same goes for Twitter, YouTube and all the others, so why should they be the same content?
Above all, because the differences are not only in the formats and characteristics of the networks but also in the audiences that use them and that is where the importance of having differentiated strategies or at least adapted content lies.
A good example of this is Airbnb, where on the one hand it shares photos of the most attractive and exotic rentals on Instagram, and on Facebook its content is more commercially oriented.
Social media agency - Airbnb content example
Define objectives and establish a clear strategy
Although on the one hand its absence constitutes one of the most common errors, on the other hand it is also a good practice in many agencies.
And this goes hand in hand with measuring, evaluating and periodically adjusting the actions being carried out.
While it is true that not everyone does it as a customary process, it is something that should be applauded when it is done as it should be.
Encourage communities to express themselves
One of the approaches I personally enjoy the most is getting audiences to actively participate on social media.
This not only improves the results obtained but also allows for different benefits such as:
Increase engagement rate.
Obtain feedback on products and services.
Detect market needs and thus business opportunities.
Get real testimonials that are useful to other users.
Improve branding.
Increase brand trust and credibility.
Among many others.
This practice gave rise to UGC (User Generated Content ), one of the types of publications that email database lists poland audiences tend to like the most and engage with.
A clear example of this is Go Pro, which actively encourages users to share their photos and videos and even rewards them for doing so.
Social Media Agency - Promoting UGC
Identify the buyer personas of companies and which networks they use
This point goes hand in hand with some of the previous practices that have to do with being interested in people, applying content marketing and generating strategies or personalized material for each network.
And in this case, the order does alter the product.
Since none of the above would be possible if the buyer persona is not correctly defined.
So this is one of the best practices that top-level social media agencies are implementing.