While the sun is shining, the sound of the sea is the background to your thoughts and you are on the beach with a spritz in your hand, a voice in your brain whispers: "Did I schedule that post for the client?". Everything under control, we perfectly understand the summer dilemma of social media managers! It's time to find out how to set up the editorial plan in view of the holidays.
Get ready to navigate through practical advice and some tricks to fully enjoy your holidays without losing sight of your online presence.
The key to maintaining consistency danish mobile number on social media while enjoying your vacation is planning ahead . Use platforms or software like Later for Instagram, the more comprehensive Hootsuite , or Meta Business Suite that allow you to schedule your posts in advance. This will free you from having to constantly think about what to post and allow you to focus on relaxing.
During the summer, your followers' attention, and therefore your reach, may decrease. So opt for more quality and less quantity of content.
Focus on light and fun topics that reflect the carefree spirit of the season, for example if you are a travel agent share vacation tips, if you are a personal trainer share ideas for outdoor activities or if you are a nutritionist share tips for a balanced diet even on vacation.
Creating content that is in step with the publication period will allow you to convey greater utility to those who read it, creating value through it.
Storytelling at full speed
In the summer, storytelling becomes the beating heart of the social strategy (even more than the rest of the year). Don't just tell the story of the product to sell it, but try to emotionally involve your audience.