Because it's easier that way

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Don't use the default color that comes with your website template, choose the color that represents you.

Same with fonts.

This is one of the most common mistakes made at the beginning of creating our brand.

All the graphic material you create will accurately express who you are and convey your brand's personality. Don't take any chances.

And finally, there must be coherence in all the graphic pieces you make.

Let all the visuals help understand your brand, maintain that personality and not create confusion.

New brands worth following are appearing all the time because there is more awareness (and also competition!) about the importance of image.

Back in 2012, when I started in this online world, this was not a concern.

Today I can tell you that yes.

I don't want to give the typical examples of big brands that invest million-dollar budgets to feed and care for visual branding.



I would like to inspire those who read us that they can do it too.

As we said at the beginning, being a small business you can perfectly opt for visual branding and I want to mention these examples.

For me these are good examples of visual branding :

One of them is the Maïder Tomasena brand .

Since its inception, Maïder has been committed to maintaining a well-cared-for image and being consistent across all its channels with its colours, photographs and logo.

This is demonstrated on their social media, with templates for inspirational phrases, advice o email database south africa r copywriting tips, on their sales landing pages, and on their website.

Watching everything he does is a joy and he is always improving with each new action or course.

It is truly inspiring and second to none.

Eli Romero Communication

She is another example that I admire and have followed closely since her appearance in the online world.