Why do shoppers abandon their carts?

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6. Shopping Cart Email Reminders
Reminding abandoned visitors that they’ve left items in their shopping carts is another one of many highly effective cart abandonment solutions. And Barilliance let’s you do this with ease.

It’s a simple strategy really. Once a visitor abandons their cart simply send an email to remind them that there are still items in their cart.

The best method is to test timed emails to gauge effectiv cell phone plans in the us eness. A Barilliance study found that the best converting email campaigns consist of three triggered emails sent out at intervals of within 1 hour, 24 hours and 72 hours after cart abandonment. More than three emails can feel like an annoyance to some abandoned shoppers.

Often as more emails are sent, a more appealing offer is made. This could be an increased discount at each email interval.

The important thing to remember here is to capture the shoppers email address early on in the checkout process so that you are able to send an email reminder. If it’s one of the first few form fields, you can obtain it even if they drop out of the form at any point thereafter.
Indeed, this phenomenon is quite a commonplace, with 65% of retailers having rates higher than 50% according to e-tailing, which means they have the potential to earn double their current profit.



It is a major issue, contributing to approximately $18 billion lost revenue per year according to CPC strategy, and a worsening issue, with the average U.S. rates rising from an average of 70.5% to 76.3% in only 3 years, as shown below.


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We've written an extensive article covering the top reasons for cart abandonment.
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