Is there a positive sentiment? What are the most highlighted aspects? And the critical issues? What can be improved?
All these questions can be answered through a qualitative analysis of your brand and this can be very relevant for our content strategy.
The last step still concerns a qualitative analysis, but on sector posts . So externally to our brand. This type of analysis can lead us to interesting reflections on the type of people who approach sector content.
Furthermore, from a comment danish mobile numbers made by a specific user we can retrieve information about that user profile (when possible) and discover more information, which can help us with our content strategy.
And what if the comments section of a post highlights particular recurring questions ? Well, those comments will be a great resource for structuring content that can respond precisely to those identified needs.
A qualitative analysis allows us to really get in touch with the people we choose to communicate with. Knowing them, therefore, is essential if we want to create content that has an impact!
Conclusion
Creating content with a strategic perspective means having an action plan to achieve a specific objective, taking into account our specific target. Only by knowing the users we want to address and the people we want to reach, can we truly outline a content strategy that is valuable and well-defined.