ContactLab presents the 2009 edition of the study on the use of e-mail in Spain

[RafiRiFat336205]

Every day in Spain, a total of 350 million email messages are received, or in other words: each of the 15.7 million web users receives 23 emails daily.

To access the 32 million existing email addresses, the vast majority of which are Hotmail, 12% of Internet users also use mobile devices such as smartphones and Blackberries.

On average, each Internet user subscribes to 6.6 electronic newsletters to stay connected with their favourite brands and receive information and updates. In addition, women receive on average more email messages per day than men, and are subscribed to a greater number of mailing lists.

These and other data emerge from the study on the use of email in Spain, commissioned by ContactLab , an Italian company leader in email and digital marketing, which after its strong growth in 2008, is now engaged in a process of internationalization that begins precisely with Spain, the market in which it operates with its services and where it is participating as a protagonist in the fifth edition of Ome, Online Marketing Spain, a fair that will open its doors in Madrid on April 1 and 2.

Every day in Spain, the more than 15 million age whatsapp Internet users receive a total of 350 million email messages (23 on average per person) that are sent to 32 million active email addresses (an average of 2.3 addresses per Internet user, with Hotmail being the predominant provider and the favourite of 70% of users, compared to 36% who use Gmail and 30% who use the email of the company in which they work).

The use of mobile devices to access e-mail is increasing: 12% of users, equivalent to two million people, also access it via Blackberry, Smartphone, I-Phone and PDA, although desktop PCs (82% of browsers) and laptops (56%) continue to predominate. Each Internet user subscribes to an average of 6.6 newsletters, in order to stay in touch with their favourite brands and receive information and updates. The most popular newsletters are those on travel and tourism (to which 58% of Internet users subscribe), those dedicated to current affairs, economics and sports (51%), and those related to personal interests such as social networks and online communities (47%).

These and other previously unpublished data emerge from a study carried out in Spain on the use of email commissioned by ContactLab, an Italian company leader in the email and digital marketing sector.

Led by its CEO Massimo Fubini, the company, after having closed 2008 with strong growth (increase in turnover of 100% compared to the previous year - from 2 to 4 million euros - in a general context of a sharp fall in advertising markets, both in Italy and Spain), has begun a process of internationalization that begins precisely in Spain and will participate as a protagonist in the fifth edition of Ome, Online Marketing Spain, which is being held at Feria de Madrid on April 1 and 2.