The most common mistakes made in online stores
Posted: Mon Dec 23, 2024 7:09 am
Building a stable and effective online store is no small feat. It is also easy to make a mistake. Let's check what mistakes most often appear in online stores, hindering their development and contributing to user frustration. Let's also look buyer email list the mistakes that store owners and people generally involved in the e-commerce industry can make. With the right knowledge, you can avoid shortcomings and mistakes.
The article answers the questions:
How to increase sales in your online store?
How to increase conversions in an online store?
How to reduce the bounce rate in your online store?
Contents:
Inappropriate product representation
Lack of attention to UX aspects and overall presence
Wasting the potential of the “About Us” subpage
Not very intuitive purchasing process
Too few or no trust-building elements
No A/B testing
No activity measurement activities
The Wasted Potential of Email Marketing
Contact information not clear
No online support for users
Small number of possible ways to ship goods
No HTTPS encryption protocol
Inappropriate product representation
Product presentation is a very important issue. Unfortunately, this is where most mistakes occur. As we know, to sell something, you have to present it properly. A few sentences of description is definitely not enough. Poor quality of images and general shots also do not encourage purchases. Often, this situation is the result of a large assortment - in fact, it is difficult to have valuable descriptions for hundreds of products.
Lack of attention to UX aspects and overall presence
Many mistakes in online stores also concern aesthetic or UX reasons , incidentally, directly related to the aesthetics of the site . A well-made website should be user-friendly and clear . The experience of users is also important, and they will certainly come back if the site encourages them to do so. It is also worth taking care of the easy, intuitive use of the site .
Wasting the potential of the “About Us” subpage
Every brand or product must be created by people – an excellent place to present the creators is the “About Us” subpage . Unfortunately, many stores only post “dry” information in this place, which is a significant mistake. Users, out of simple curiosity, want to know who is hiding behind the brand, learn the history of the store and the people who create it.
The article answers the questions:
How to increase sales in your online store?
How to increase conversions in an online store?
How to reduce the bounce rate in your online store?
Contents:
Inappropriate product representation
Lack of attention to UX aspects and overall presence
Wasting the potential of the “About Us” subpage
Not very intuitive purchasing process
Too few or no trust-building elements
No A/B testing
No activity measurement activities
The Wasted Potential of Email Marketing
Contact information not clear
No online support for users
Small number of possible ways to ship goods
No HTTPS encryption protocol
Inappropriate product representation
Product presentation is a very important issue. Unfortunately, this is where most mistakes occur. As we know, to sell something, you have to present it properly. A few sentences of description is definitely not enough. Poor quality of images and general shots also do not encourage purchases. Often, this situation is the result of a large assortment - in fact, it is difficult to have valuable descriptions for hundreds of products.
Lack of attention to UX aspects and overall presence
Many mistakes in online stores also concern aesthetic or UX reasons , incidentally, directly related to the aesthetics of the site . A well-made website should be user-friendly and clear . The experience of users is also important, and they will certainly come back if the site encourages them to do so. It is also worth taking care of the easy, intuitive use of the site .
Wasting the potential of the “About Us” subpage
Every brand or product must be created by people – an excellent place to present the creators is the “About Us” subpage . Unfortunately, many stores only post “dry” information in this place, which is a significant mistake. Users, out of simple curiosity, want to know who is hiding behind the brand, learn the history of the store and the people who create it.