11 tactics for growing an e-commerce business

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With 2019 just underway, we knew it was time to gather data and evaluate the current behavior of ecommerce companies, their strategies, and how it all affects consumer behavior.

Search engines and easy access to customers have only become more competitive, making it even more essential for businesses to be aware of how to measure their results.

To help you assess where your business stands and uncover every tactic you can use to gain an advantage, SEMrush has collected and analyzed data from over 8,000 e-commerce sites.

Hallam Agency has also shared with us detailed information about its experience with e-commerce clients and we have also compiled advice from 8 e-commerce specialists.

In this post, we’ve combined our data with the most successful tactics so you can improve your online marketing strategies as we move into the new year.

11 e-commerce growth tactics
1.- Prioritize mobile traffic
We have officially reached the point where we receive far more traffic from mobile devices than from desktops.

Your site must be properly indexed and formatted to be competitive in the SERPs.

Invest in a mobile-optimized site that is responsive and can give visitors the same full experience they would get on desktop.


Ecommerce growth - Global traffic
Our research clearly indicated that mobile traffic is dominating ecommerce overall, regardless of the individual industry or country in which the searches originated.

When we analyzed the 13 most popular ecommerce categories in total, we found that mobile surpassed desktop in total traffic by approximately 46%.

This trend is more prominent in some industries than others.

The food industry, for example, was achieving exceptionally high amounts of mobile traffic.

This makes sense, as users are likely to search for “restaurant near me” when they’re on the go.

Taking all this into account, it doesn't mean that desktop traffic is irrelevant; for example, the book industry email in french still has 40.3% of its traffic coming from desktop users, and for the music industry that figure is 37.3%.

Mobile devices are clearly important, but in certain industries, a large amount of traffic still comes from desktop users.

11 tactics for e-commerce growth

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2.- Optimize for Mobile-First Indexing
Start focusing on mobile users on your ecommerce site. Make them your priority this year, instead of thinking of the desktop as the primary platform.

A lot of traffic comes from mobile devices and if your site can't meet the needs of mobile users, you could lose sales.

Optimize your site now for mobile-first indexing and you could see increased sales and overall site traffic as a result.

Using SEMrush’s Site Audit tool , we took a look at how leading ecommerce companies are optimizing their sites for mobile users.

We looked into the most common mistakes made on mobile websites and found that the vast majority of sites were plagued with maj