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The first coffee of the morning – Reflections of an entrepreneur

Posted: Sat Dec 21, 2024 3:48 am
by asimd21
Yesterday, I decided to reread a book before going to sleep and I chose a pocket-sized book that is quick to read and very very particular. Particular for several reasons, the first being that it is a free book that was distributed from the physical offices and from the website (you asked for it and a messenger would bring it to you for free) of the company of which he is the executive president and one of the founders of MRW… Yes, ladies and gentlemen, we are talking about Francisco Martín Frias and his book “ The First Coffee in the Morning – Reflections of an Entrepreneur ”. The second reason why this book is particular is the subject that it fundamentally deals with “Corporate Social Responsibility”…but the real kind. No one-off actions with only short-term social marketing objectives.Buy best-selling books online

I am fully convinced that a company must have a social component or purpose within its business plan in which, in a certain way, it returns part of the benefit that it has brought to society. For me, as for Francisco Martín Frias and many other businessmen and workers, CSR (Corporate Social Responsibility) is much more than generating employment, respecting the environment and complying with laws and regulations. As time goes by, Spanish companies are more aware of the importance of CSR and incorporate their approaches to provide society with improvements in social, economic and environmental matters within their strategic and operational plans.

All these CSR actions ultimately benefit the chinese thailand data company that implemented them, boosting its competitive position and value, as well as its added value for all its stakeholders. “What a company gives, comes back to it.”

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As a curiosity, you can download some reports from companies that really practice CSR and see what their actions are about, in order to later draw conclusions about what they do and what they get from it.

MRW Social Action Memoirs – here.

INDITEX Social Action Reports – here.

IBERDROLA Social Action Memoirs – here .

REPSOL Social Action Memoirs – here .

But… Returning to the book that is the subject of this post, I think we should return to the subject, making a brief but interesting biography of its author (Note the similarity with Gurus like Amancio Ortega)Buy best-selling books online

German Pineiro's BlogFrancisco Martín Frías , born in Coca (Segovia), has a professional profile that fits perfectly with that of a self-made businessman. At the age of 11 he left school to help in his family's grocery business, and at 18 he began his journey as an entrepreneur by creating a company for excavation machinery. This was his activity until he was 37 years old when, with a group of friends in 1977, they bought Mensajeros Radio, now MRW, of which he has been the general manager since 1979.