Wouldn't it enlighten you to know that one
Posted: Mon Dec 23, 2024 9:13 am
1.- Enter the name of each of your competitors in the domain overview report search engine.
2.- In the best organic keywords section, choose the option to see the full report.
3.- Download the data by clicking on the export option at the top right. If your competitors have a high volume of organic traffic, they will probably show tens/hundreds of thousands of results. You can choose to download only the first 100 or 500.
4.- Copy and paste only the keywords, URLs and % of traffic columns for each of the competitors in your content benchmark. And create a tab for each competitor.
Analyze what type of content works best for your competition
For a content marketer, there is something even more interesting than the keywords of their competitors: the amount of traffic received by the different types of content they publish.
Knowing what percentage of your competitors' organic traffic comes from a certain type of page is pure gold for achieving your content marketing goals .
of your competitors gets most of their organic traffic from a help section?
It could happen.
And you without a help section!
Actions
1.- Make sure that each competitor's tab contains the 3 columns mentioned in the previous point (keyword, URL and % of traffic).
2.- Add an extra column before the traffic percentage column. Call it Content Type.
3.- Manually assign a content type to each URL (example: home, blog, help section, support or FAQs, product or service pages, category pages, etc.)
Point 3 is one of the most laborious in the process.
To keep things quick, sort the sheet alphabetically by the URL column, so you'll see all the URLs that are repeated or have the same structure one below the other and you can easily categorize them.
Once you've categorized your competitors' URLs, simply filter the results by the content type email list of australia column to see the specific weight that your competitors' different content types have in their total traffic.
Pro tip
You can make a pivot table by choosing the page type and URL as rows and the sum of traffic percentage as the value.
And there you have it: each type of page with the URLs that make it up and the percentage of traffic that each of them represents in total.
2.- In the best organic keywords section, choose the option to see the full report.
3.- Download the data by clicking on the export option at the top right. If your competitors have a high volume of organic traffic, they will probably show tens/hundreds of thousands of results. You can choose to download only the first 100 or 500.
4.- Copy and paste only the keywords, URLs and % of traffic columns for each of the competitors in your content benchmark. And create a tab for each competitor.
Analyze what type of content works best for your competition
For a content marketer, there is something even more interesting than the keywords of their competitors: the amount of traffic received by the different types of content they publish.
Knowing what percentage of your competitors' organic traffic comes from a certain type of page is pure gold for achieving your content marketing goals .
of your competitors gets most of their organic traffic from a help section?
It could happen.
And you without a help section!
Actions
1.- Make sure that each competitor's tab contains the 3 columns mentioned in the previous point (keyword, URL and % of traffic).
2.- Add an extra column before the traffic percentage column. Call it Content Type.
3.- Manually assign a content type to each URL (example: home, blog, help section, support or FAQs, product or service pages, category pages, etc.)
Point 3 is one of the most laborious in the process.
To keep things quick, sort the sheet alphabetically by the URL column, so you'll see all the URLs that are repeated or have the same structure one below the other and you can easily categorize them.
Once you've categorized your competitors' URLs, simply filter the results by the content type email list of australia column to see the specific weight that your competitors' different content types have in their total traffic.
Pro tip
You can make a pivot table by choosing the page type and URL as rows and the sum of traffic percentage as the value.
And there you have it: each type of page with the URLs that make it up and the percentage of traffic that each of them represents in total.