Unica and Accenture present the keys to success in implementing business growth marketing strategies
Posted: Mon Dec 23, 2024 9:17 am
Affinium software suite takes centre stage at marketing campaign management excellence summit Unica Corporation (Nasdaq: UNICA), the global leader in enterprise marketing management (EMM) solutions, held a summit on marketing campaign management in collaboration with Accenture , a management, technology services and outsourcing consultancy, bringing together marketing professionals from organisations in sectors such as telecommunications, banking and air transport. The event focused on the state of the marketing market and multi-channel campaign management, particularly in relation to growth strategies.
During the event, marketing professionals from different sectors had the opportunity to attend a masterclass in defining and implementing effective growth strategies. Although most organisations rely all india mobile number database on their know-how when it comes to developing these types of strategies, problems often arise when it comes to defining and implementing them effectively. For this reason, Unica Corporation and Accenture have shared with the attendees of the event experiences in which they have helped their clients to successfully define and implement these strategies. Unica's Affinium software suite for business marketing management(EMM) has been responsible for demonstrating the benefits of Affinium modules when it comes to planning, managing and optimising marketing activities, as well as increasing the productivity and profitability of organisations.
Channels gain in efficiency and effectiveness by qualitatively improving sales opportunities and therefore contributing to greater customer satisfaction. This is what ING Group has experienced, which opened the conference with Mary Van't Hoff, the group's multi-channel campaign management consultant, who highlighted in her presentation the advantages of Unica's Affinium plan for managing marketing strategies, facilitating greater knowledge of operations and results during marketing processes.
Marcel Holsheimer, VP EMEA Marketing at Unica Corporation, concluded the meeting with a presentation based on the centralisation of tasks through the Affinium marketing platform, a tool for managing marketing resources that provides a complete platform enabling the transformation of the entire marketing process. "The challenge for marketing professionals is the multi-channel nature of the customer, which is why the reorganisation of direct marketing strategies is particularly important," said Marcel Holsheimer, VP EMEA Marketing at Unica Corporation.
The holding of this meeting has demonstrated the benefits of MRM platforms when it comes to planning and budgeting marketing activities and managing the daily work of design and production. In this way, it is possible to improve the productivity of marketing organizations, increasing profitability and customer satisfaction.
During the event, marketing professionals from different sectors had the opportunity to attend a masterclass in defining and implementing effective growth strategies. Although most organisations rely all india mobile number database on their know-how when it comes to developing these types of strategies, problems often arise when it comes to defining and implementing them effectively. For this reason, Unica Corporation and Accenture have shared with the attendees of the event experiences in which they have helped their clients to successfully define and implement these strategies. Unica's Affinium software suite for business marketing management(EMM) has been responsible for demonstrating the benefits of Affinium modules when it comes to planning, managing and optimising marketing activities, as well as increasing the productivity and profitability of organisations.
Channels gain in efficiency and effectiveness by qualitatively improving sales opportunities and therefore contributing to greater customer satisfaction. This is what ING Group has experienced, which opened the conference with Mary Van't Hoff, the group's multi-channel campaign management consultant, who highlighted in her presentation the advantages of Unica's Affinium plan for managing marketing strategies, facilitating greater knowledge of operations and results during marketing processes.
Marcel Holsheimer, VP EMEA Marketing at Unica Corporation, concluded the meeting with a presentation based on the centralisation of tasks through the Affinium marketing platform, a tool for managing marketing resources that provides a complete platform enabling the transformation of the entire marketing process. "The challenge for marketing professionals is the multi-channel nature of the customer, which is why the reorganisation of direct marketing strategies is particularly important," said Marcel Holsheimer, VP EMEA Marketing at Unica Corporation.
The holding of this meeting has demonstrated the benefits of MRM platforms when it comes to planning and budgeting marketing activities and managing the daily work of design and production. In this way, it is possible to improve the productivity of marketing organizations, increasing profitability and customer satisfaction.