3.- Filter your content with an audit
Posted: Mon Dec 23, 2024 9:27 am
We often confuse these two terms and assume they are synonyms, but they are not.
In reality, the content inventory is more oriented towards the quantitative and the audit towards the qualitative.
To conduct a content audit, it is necessary to make an inventory and filter until we extract what suits us best.
So, since you are in the process of improving your online presence and content, you need to evaluate the existing content and put it in front of the needs of your potential client.
It's part of what I mentioned above:
How can X content help my client?
Does this work for you?
It remains, can it be improved?
It stays, has no way to offer value?
It goes away, that simple filtering is key to applying the audit.
A content audit can help you determine which piece of content is driving potential customers to engage with your brand, which ones motivate them to take another step toward conversion, which ones are improving your email marketing open rates, and so on.
And that's fantastic.
4.- Do not stop following up
The task doesn't end when you import all your URLs into the spreadsheet or when you start segmenting and ranking.
Rather, it is when everything starts, because, as you know, everything in our strategy must be measured, analyzed and monitored. If you don't do it, you run the risk of losing all the work.
Keep track of what each piece of content has returned to you after segmenting it according to what you consider important. Above all, update it from time to time to keep your content “fresh,” interesting, and complete.
Remember that content is the cornerstone of a digital marketing strategy and you should never underestimate its importance.
Do everything you can to generate content of real value for your potential customers and clients and start working on the reasons why they should stay with you.
5.- Know your timeline and that of your content
If you are doing a content inventory as a result of redesigning or rethinking your business and your commercial activities, you need to ask yourself if the content can be saved.
How long will it be useful?
How many changes will I have to make to fit this new version?
Will this content be just as useful in a year?
You know that market trends are changing and with them, consumer demands, and as a good digital marketing professional, you adjust at the same pace as the market.
So you have to think about whether that inventory and subsequent audit will bear fruit.
Conclusion
The mere mention of the word “inventory” causes terrible anguish; it sounds like a lot, dense, tedious and email list of kuwait businesses an endless number of adjectives that make our heads hurt just imagining it.
But the truth is that with tools like the ones I mentioned above or with video tutorials like the one above, the matter becomes super simple.
As you move toward your business's initial intentions, you'll thank the universe for having made a content inventory.
In reality, the content inventory is more oriented towards the quantitative and the audit towards the qualitative.
To conduct a content audit, it is necessary to make an inventory and filter until we extract what suits us best.
So, since you are in the process of improving your online presence and content, you need to evaluate the existing content and put it in front of the needs of your potential client.
It's part of what I mentioned above:
How can X content help my client?
Does this work for you?
It remains, can it be improved?
It stays, has no way to offer value?
It goes away, that simple filtering is key to applying the audit.
A content audit can help you determine which piece of content is driving potential customers to engage with your brand, which ones motivate them to take another step toward conversion, which ones are improving your email marketing open rates, and so on.
And that's fantastic.
4.- Do not stop following up
The task doesn't end when you import all your URLs into the spreadsheet or when you start segmenting and ranking.
Rather, it is when everything starts, because, as you know, everything in our strategy must be measured, analyzed and monitored. If you don't do it, you run the risk of losing all the work.
Keep track of what each piece of content has returned to you after segmenting it according to what you consider important. Above all, update it from time to time to keep your content “fresh,” interesting, and complete.
Remember that content is the cornerstone of a digital marketing strategy and you should never underestimate its importance.
Do everything you can to generate content of real value for your potential customers and clients and start working on the reasons why they should stay with you.
5.- Know your timeline and that of your content
If you are doing a content inventory as a result of redesigning or rethinking your business and your commercial activities, you need to ask yourself if the content can be saved.
How long will it be useful?
How many changes will I have to make to fit this new version?
Will this content be just as useful in a year?
You know that market trends are changing and with them, consumer demands, and as a good digital marketing professional, you adjust at the same pace as the market.
So you have to think about whether that inventory and subsequent audit will bear fruit.
Conclusion
The mere mention of the word “inventory” causes terrible anguish; it sounds like a lot, dense, tedious and email list of kuwait businesses an endless number of adjectives that make our heads hurt just imagining it.
But the truth is that with tools like the ones I mentioned above or with video tutorials like the one above, the matter becomes super simple.
As you move toward your business's initial intentions, you'll thank the universe for having made a content inventory.