These investigations will help you rethink your own tactics.
Posted: Mon Dec 23, 2024 10:05 am
Research your main competitors' keyword portfolios and how they use branded terms in SEO and PPC strategies.
If your competitors are placing so much importance on branded keywords, perhaps you should pay attention to these terms as well.
You will most likely want to experiment and invest more in PPC to achieve SERP space.
Or maybe, if the search results for your industry have little competition, you'll want to postpone email list providers in france paying for keywords you already rank well for organically.
Get your SEO and PPC to work together
As you can see, visibility in search results is a much more complex science than it was in the past.
Diversity in search results has become a natural evolution for Google.
How these results actually look depends a lot on the industry you work in, which means that researching your niche remains a key activity for the success of your actions.
Take a close look at what practices your competitors are using.
Find out which SERP features are most relevant to your industry and what tricks website owners use to achieve them.
Take advantage of these goldmines of information and examine all angles until you discover which ideas can work for your website.
Make sure your paid and organic efforts don’t interfere with each other but rather complement each other.
Find out which SEO and PPC mix works for your brand!
Share
Share
Find keywords in seconds
Boost your SEO results with a powerful keyword strategy
Enter your keyword
Free Keyword Tool
Julia Olennikova
Head of Marketing for Agency Solutions at Semrush. Migrat
If your competitors are placing so much importance on branded keywords, perhaps you should pay attention to these terms as well.
You will most likely want to experiment and invest more in PPC to achieve SERP space.
Or maybe, if the search results for your industry have little competition, you'll want to postpone email list providers in france paying for keywords you already rank well for organically.
Get your SEO and PPC to work together
As you can see, visibility in search results is a much more complex science than it was in the past.
Diversity in search results has become a natural evolution for Google.
How these results actually look depends a lot on the industry you work in, which means that researching your niche remains a key activity for the success of your actions.
Take a close look at what practices your competitors are using.
Find out which SERP features are most relevant to your industry and what tricks website owners use to achieve them.
Take advantage of these goldmines of information and examine all angles until you discover which ideas can work for your website.
Make sure your paid and organic efforts don’t interfere with each other but rather complement each other.
Find out which SEO and PPC mix works for your brand!
Share
Share
Find keywords in seconds
Boost your SEO results with a powerful keyword strategy
Enter your keyword
Free Keyword Tool
Julia Olennikova
Head of Marketing for Agency Solutions at Semrush. Migrat