The exasperating infoxication

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This is nothing new, but it is becoming more and more common; it is exponential. This saturation I am talking about is what infoxicates you to the core, paralyzes you and makes you waste your valuable time without making any decision. If you thought that playing Candy Crush was the best way to waste your time, try infoxicating yourself and you will see.

A few days ago I wrote an article about information overload in digital marketing , and I was so pleased. What I was advising was precisely to separate the wheat from the chaff , to somehow choose what type of content you need or are interested in so you know where to look for it. At least that way you won't be stumbling from one technicality to another and in the end not knowing what's what.

But of course, we are in a bit of the same boat, because time all israel product list is limited and it seems that there is less and less wheat, although perhaps there is more chaff... And in the end one gets tired of sorting, right? You can even have the best content filter in the world and end up exploding from so much congestion. Then something has to be done.

Anti-marketing
This is like when my mother asked me if macaroni was good. I enthusiastically told her yes, and of course; macaroni on Monday, macaroni on Tuesday, macaroni on Wednesday, macaroni on Thursday...

Well, a little is good and a lot is tiring, and right now I'm as into marketing as I am on a Friday. So I learned that I had to do a little anti-marketing with my mother : "Well, aren't macaroni bad, Mom?" And we both had what we wanted in the right amount.

So the idea is to go against what is rotting marketing, to cut it open and leave everything clean. Don't worry, this is a natural process that many things end up going through in this life: wounds, plagues, stains, governments...

But be careful, this anti-marketing thing is not new , far from it. The father of modern marketing, Philip Kotler, already spoke of this idea that was born to reduce the interest of consumers in a product or service. Seen this way, who knows, maybe the world of marketing is already becoming anti-marketing without knowing it... How wise nature is!

For example, you sell a very exclusive product that has generated a lot of demand, and it turns out that a lot of people now have it. Wasn't that your idea of ​​exclusivity? So you decide to multiply the price or somehow narrow down the market for that product.