A professional and brief description with keywords*
Posted: Mon Dec 23, 2024 10:21 am
Although it may sound a bit old-fashioned, having business cards is key to building your Personal Brand. Business cards are still a useful (and widely used) tool to make yourself known and practice Networking. As for the design, choose the one you like, but keep in mind that it must match the image you have on the Internet, your personality, your profession and the sector in which you want to "succeed." The most important information you should include on your business card is:
Your name and surname
Your mobile and email
The address of your blog or website
*Keywords. These are the terms that define you as a professional and by which you want to be found. For example, if you are responsible for the social networks of a business, your keywords could be “community manager”, “online marketing”, “social media”, “content marketing”…
Personal Brand Services7. Pay attention to what you offer
Once you have a clear objective, you need to think about the services mobile number philippines you are going to offer. As private label expert Andrés Pérez Ortega says , there are three ingredients that everyone looks for in a product or service: that it is useful, reliable and visible . You must take these three aspects into account when you think about what you are going to offer. I imagine that now you are wondering how to be useful, reliable and visible, right? In the following steps we will tell you. To start, if you want to be useful, write down these three words: time, money and well-being. For someone to consider that what you do is useful, you have to save them time, save them money or provide them with well-being.
Personal Brand Blog8. Take care of your BLOG, it is the most powerful tool for personal positioning
The blog should be the strongest part of your personal brand on the Internet. Thanks to it, you can demonstrate that you are a reliable professional . The advantage of the blog over other digital platforms is that your material will be there forever and only you can control what appears. Provide valuable content that is useful, interesting, that helps your readers or that entertains and amuses them. That is the key to being chosen! Don't hesitate. Also, keep in mind these 5 recommendations:
It is best if the URL contains your first and last name (s). As we have said before, your name is your best logo.
Write content that will lead you to your goal. Make sure everything is focused on the objective you have set and want to achieve. Otherwise, you will lose focus and lose strength.
Include keywords in your post titles . These are the terms that people search for the most. If, for example, you are writing an article about party hairstyles, go to Google, type in “party hairstyles” and look at the related searches that appear at the bottom. These are the keywords.
Write posts with more than 300 words. If they have less, they will barely have any presence and Google will not rank them.
Include links , mentions, cite your sources… It is the best way for others to reach you and start gaining visibility.
Be patient. Having a powerful, well-positioned blog that receives a lot of visits takes time. Don't despair. If you are consistent and take care of the content, sooner or later you will achieve it.
Google Personal Brand Image9. Take care of your image on the Internet. Search for yourself on Google
Nowadays, your CV is what appears on the Internet . That's why you should take great care of your presence on the Internet. There are no secrets anymore, everything is known. And anyone who wants to contact you for a professional matter will first look you up on the Internet to find out everything about you.
As a first exercise, we suggest you enter your name and surname into Google and see what comes up. Ideally, those platforms where you are working on your personal brand (blog, Linkedin, Twitter and Google+) should appear first, because that is where people are going to find the information and content that you want them to see. If you find something among the results that you don't like or that doesn't fit the objective you have set, you have to modify it (if it is in your hands) or reduce its visibility. One of your missions in this first search is to clean and update the data that suits you. Then, as you develop a strategy on your website and social networks, you will notice how the search results related to your name improve.
Your name and surname
Your mobile and email
The address of your blog or website
*Keywords. These are the terms that define you as a professional and by which you want to be found. For example, if you are responsible for the social networks of a business, your keywords could be “community manager”, “online marketing”, “social media”, “content marketing”…
Personal Brand Services7. Pay attention to what you offer
Once you have a clear objective, you need to think about the services mobile number philippines you are going to offer. As private label expert Andrés Pérez Ortega says , there are three ingredients that everyone looks for in a product or service: that it is useful, reliable and visible . You must take these three aspects into account when you think about what you are going to offer. I imagine that now you are wondering how to be useful, reliable and visible, right? In the following steps we will tell you. To start, if you want to be useful, write down these three words: time, money and well-being. For someone to consider that what you do is useful, you have to save them time, save them money or provide them with well-being.
Personal Brand Blog8. Take care of your BLOG, it is the most powerful tool for personal positioning
The blog should be the strongest part of your personal brand on the Internet. Thanks to it, you can demonstrate that you are a reliable professional . The advantage of the blog over other digital platforms is that your material will be there forever and only you can control what appears. Provide valuable content that is useful, interesting, that helps your readers or that entertains and amuses them. That is the key to being chosen! Don't hesitate. Also, keep in mind these 5 recommendations:
It is best if the URL contains your first and last name (s). As we have said before, your name is your best logo.
Write content that will lead you to your goal. Make sure everything is focused on the objective you have set and want to achieve. Otherwise, you will lose focus and lose strength.
Include keywords in your post titles . These are the terms that people search for the most. If, for example, you are writing an article about party hairstyles, go to Google, type in “party hairstyles” and look at the related searches that appear at the bottom. These are the keywords.
Write posts with more than 300 words. If they have less, they will barely have any presence and Google will not rank them.
Include links , mentions, cite your sources… It is the best way for others to reach you and start gaining visibility.
Be patient. Having a powerful, well-positioned blog that receives a lot of visits takes time. Don't despair. If you are consistent and take care of the content, sooner or later you will achieve it.
Google Personal Brand Image9. Take care of your image on the Internet. Search for yourself on Google
Nowadays, your CV is what appears on the Internet . That's why you should take great care of your presence on the Internet. There are no secrets anymore, everything is known. And anyone who wants to contact you for a professional matter will first look you up on the Internet to find out everything about you.
As a first exercise, we suggest you enter your name and surname into Google and see what comes up. Ideally, those platforms where you are working on your personal brand (blog, Linkedin, Twitter and Google+) should appear first, because that is where people are going to find the information and content that you want them to see. If you find something among the results that you don't like or that doesn't fit the objective you have set, you have to modify it (if it is in your hands) or reduce its visibility. One of your missions in this first search is to clean and update the data that suits you. Then, as you develop a strategy on your website and social networks, you will notice how the search results related to your name improve.