The media that generate experiences

[RafiRiFat336205]

The means by which we can generate an experience in the minds of consumers, capable of lasting over time, with sufficient consistency so that the consumer can individualize it and seek to repeat it, are the following:

Sensations : Generate experiences related to the senses (sight, smell, hearing, taste and touch) that generate recall and differentiation for the brand.
Feelings : Awaken feelings around the brand, based on the relationship between sensory stimuli and emotions.
Thoughts : Getting the audience to question themselves, overcome challenges, build thoughts and knowledge.
Actions : Challenge the public to take actions that impact the way they relate to the brand. It is about turning the brand into a lifestyle for consumers.
Relationships : Create experiences that connect them with all mobile company name list the brand, that stimulate family, cultural and social relationships.
These factors are already commonly used in advertising creation and in other communication channels, but only experiential marketing proposes their use to generate a relationship between the brand and the consumer that transcends the product or service itself.

Keys to an experiential marketing strategy
In the digital environment, experiential marketing needs to redefine the concept of the objective achieved, moving from measuring interactions to weighing the opinions that users leave after the experience. Thus, experiential marketing focuses on the qualitative over the quantitative.

Experiential marketing attempts to create an experience in which the consumer is a spectator with some degree of participation or not.

The event is based on the interests and aspirations of the viewer, and is developed according to the message that the company wants to convey.

Every campaign involves offering a benefit, but experiential marketing seeks to make the campaign itself a positive experience, regardless of whether the consumer accesses the benefit.

The entire strategy of linking the brand with rewarding experiences aims to facilitate communication between the company and the consumer, based on the positive feeling that the brand represents for them.

A memorable experience will make the consumer want to share it with their loved ones. This not only helps us with brand awareness beyond our target audience, but it also makes the consumer "relive" the experience by sharing it.

Making the consumer the center of the experience will make it easier for them to see themselves as the protagonist of the experience, enhancing the emotions produced.