This option is perfect for those who are looking for something positive
Posted: Mon Dec 23, 2024 10:31 am
Multicolour : cheerful and daring, as well as multi-channel and with many possibilities. It is chosen by online companies such as the almighty Google or Ebay.
What the shapes convey
But colour is not the only factor that influences how a brand is perceived. Typography and the space between letters are also important factors when it comes to making a first impression. Even more so is shape, since in our subconscious, each design corresponds to different qualities.
Circular, oval or elliptical shapes offer a positive message, suggesting all mobile company name list in world with country community, friendship and unity. Curves are often seen as feminine in nature, and rings imply commitment, stability and endurance.
Squares and triangles : These are seen as masculine, and convey practical stability, strength, professionalism and efficiency. Triangles are also associated with power, science, religion and law.
Lines : our mind associates vertical lines with masculinity and aggressiveness, while horizontal lines convey tranquility and calm.
Issues not only important in the logo
The theme of colours is not only important in the logo, but in all the brand identity products, which must offer a sense of unity. And the application of colourimetry is especially relevant when designing the corporate website, as it greatly influences the user experience.
Beyond corporate colours, it must be taken into account that nearly 90% of the decisive factors for making a purchase are psychological. And, as various studies have explained, the conversion rate can be increased by up to 21% simply by changing the call button from green to red."
What the shapes convey
But colour is not the only factor that influences how a brand is perceived. Typography and the space between letters are also important factors when it comes to making a first impression. Even more so is shape, since in our subconscious, each design corresponds to different qualities.
Circular, oval or elliptical shapes offer a positive message, suggesting all mobile company name list in world with country community, friendship and unity. Curves are often seen as feminine in nature, and rings imply commitment, stability and endurance.
Squares and triangles : These are seen as masculine, and convey practical stability, strength, professionalism and efficiency. Triangles are also associated with power, science, religion and law.
Lines : our mind associates vertical lines with masculinity and aggressiveness, while horizontal lines convey tranquility and calm.
Issues not only important in the logo
The theme of colours is not only important in the logo, but in all the brand identity products, which must offer a sense of unity. And the application of colourimetry is especially relevant when designing the corporate website, as it greatly influences the user experience.
Beyond corporate colours, it must be taken into account that nearly 90% of the decisive factors for making a purchase are psychological. And, as various studies have explained, the conversion rate can be increased by up to 21% simply by changing the call button from green to red."