Advertising semiotics takes into account a series of elements that are described below
Posted: Mon Dec 23, 2024 10:38 am
The image is directed at the public with the aim of converting the recipients into receivers and influencing their behaviour, since it is intended that they acquire the advertised product. An image is a representation of reality, since when it is altered by shapes or colours other than reality it acquires a degree of iconicity, which helps to highlight the qualities of the product. In advertisements, images often have bright colours, intense typography, close-ups and other components whose objective is to attract attention.
Object : Objects are those that are announced in advertising messages. The context in which it is presented must be taken into account, the enumeration of the objects that are presented since this will give an idea of accessibility or elitism and the time of appearance of the product in relation to the total time of the advertisement.
Characters : It is important to take into account the characters all mobile name list that appear in an advertisement, as this will help identify the type of audience it is aimed at. It is important to note their physical appearance, sex, age, body language, clothing and attitude towards the other characters in the advertisement. It is also important to take into account the context in which the scene takes place.
Color : The use of color in advertising messages triggers various sensations that unconsciously influence the public's attitude toward a product or brand. Colors have their own language that communicates emotions and has a specific meaning that contributes to the construction of stereotypes within society.
Sound : It is important to analyze the sound within an audiovisual advertising piece, since it helps to perform a complete denotative and connotative reading. Thus, the voice-over of the commercial generally helps to determine the relationship that exists between the image and the word. In addition, music helps to create an environment that has an affinity with the product being advertised, while at the same time it can increase public recall through the use of jingles.78 Sound effects help to highlight some aspect of the product and create moments of tension and relaxation in the audience.
In conclusion, the images that make up an advertisement, in addition to the presentation of the product, try to send a message due to the semiotic elements it contains. When we talk about advertising semiotics, we refer to a study of the signs used in the promotion of products that are used in order to disseminate or inform the public about certain information through the media.
Object : Objects are those that are announced in advertising messages. The context in which it is presented must be taken into account, the enumeration of the objects that are presented since this will give an idea of accessibility or elitism and the time of appearance of the product in relation to the total time of the advertisement.
Characters : It is important to take into account the characters all mobile name list that appear in an advertisement, as this will help identify the type of audience it is aimed at. It is important to note their physical appearance, sex, age, body language, clothing and attitude towards the other characters in the advertisement. It is also important to take into account the context in which the scene takes place.
Color : The use of color in advertising messages triggers various sensations that unconsciously influence the public's attitude toward a product or brand. Colors have their own language that communicates emotions and has a specific meaning that contributes to the construction of stereotypes within society.
Sound : It is important to analyze the sound within an audiovisual advertising piece, since it helps to perform a complete denotative and connotative reading. Thus, the voice-over of the commercial generally helps to determine the relationship that exists between the image and the word. In addition, music helps to create an environment that has an affinity with the product being advertised, while at the same time it can increase public recall through the use of jingles.78 Sound effects help to highlight some aspect of the product and create moments of tension and relaxation in the audience.
In conclusion, the images that make up an advertisement, in addition to the presentation of the product, try to send a message due to the semiotic elements it contains. When we talk about advertising semiotics, we refer to a study of the signs used in the promotion of products that are used in order to disseminate or inform the public about certain information through the media.