How to Measure SEO Performance: Guide for B2B Marketers
Posted: Mon Dec 23, 2024 10:40 am
Note: This blog was updated November 2024.
B2B SEO is hard work. It can take months or years to see significant results. B2B companies need an easy, effective way to measure their SEO performance.
How to Measure SEO Performance: Guide for B2B Marketers [6 Steps]
How to Measure SEO Performance: Guide for B2B Marketers [6 Steps]
Defining a Timeframe
Adding Context
Organic Keywords
Organic Impressions & Clicks
Organic Traffic
Organic Leads
Next Steps to Measure SEO Performance
FAQs
In this post, we break down the six steps to measuring the long-term SEO and lead how to save new zealand number in whatsapp generation performance of your B2B website:
Defining a timeframe
Adding context
Understanding organic keywords
Checking out impression opportunities
Segmenting organic traffic
Building for conversion rate optimization
This guide will show you how to answer big picture questions you have about SEO performance.
Are our current SEO efforts working?
Are we becoming more visible?
Is SEO driving leads?
If you’re looking to evaluate content performance on a more granular level, check out our guide to content marketing KPIs.
Steps in SEO Performance Measurement
Defining a Timeframe
Before you start analyzing your search engine optimization success, you’ll need to decide how far back you want to look.
If you’re just learning about your website’s performance, you’ll probably want to get the big picture by going back 2-5 years. You might look at the entire history since you launched your first website.
If you’re already up to speed, you’ll want to do a 3-, 6- or 12-month timeframe. (You should look at this every month, but select a timeframe for how far back you’re looking).
Adding Context
Once you’ve defined a timeframe, you’ll need to add context. Take stock of significant milestones and events that could affect your SEO. These include:
New website launch
When you started blogging
A change in blogging frequency
Major edits to content
Website performance improvements
Global pandemics, apparently
It’s also worth keeping an eye on the latest algorithm updates from Google. They won’t tell you exactly what they changed, but you can glean enough to provide context to your analysis.
All of these events will serve as data points for interpreting the raw data we’ll review below.
Organic Keywords
Am I ranking on Google?
Percentage of users who check the second page
Source: Forbes
Every B2B company has this question when they realize how powerful SEO is. To answer this question, you can – and should – Google key terms you want to rank for and see where you show up.
But to see the bigger picture, you’ll need a tool that aggregates all of the searches you appear for.
Spyfu is a tool that helps with measuring SEO performance. Their organic keywords graph lets you see the number of keywords you appear for over time. This metric roughly equates to a measure of your visibility in organic channels.
How to Measure SEO Performance: Guide for B2B Marketers [6 Steps]
Once you’ve pulled up the chart, you’ll need to interpret it. Most website’s follow a pattern of “two steps forward, one step back.” So don’t worry about the slight dips between months of growth. Focus on the big picture.
Does the graph trend up or down? By how much? Knowing the answer is key to measuring SEO performance – particularly in the B2B world, where deals can measure tens of thousands of dollars.
Now, take that answer and analyze it with the context y
B2B SEO is hard work. It can take months or years to see significant results. B2B companies need an easy, effective way to measure their SEO performance.
How to Measure SEO Performance: Guide for B2B Marketers [6 Steps]
How to Measure SEO Performance: Guide for B2B Marketers [6 Steps]
Defining a Timeframe
Adding Context
Organic Keywords
Organic Impressions & Clicks
Organic Traffic
Organic Leads
Next Steps to Measure SEO Performance
FAQs
In this post, we break down the six steps to measuring the long-term SEO and lead how to save new zealand number in whatsapp generation performance of your B2B website:
Defining a timeframe
Adding context
Understanding organic keywords
Checking out impression opportunities
Segmenting organic traffic
Building for conversion rate optimization
This guide will show you how to answer big picture questions you have about SEO performance.
Are our current SEO efforts working?
Are we becoming more visible?
Is SEO driving leads?
If you’re looking to evaluate content performance on a more granular level, check out our guide to content marketing KPIs.
Steps in SEO Performance Measurement
Defining a Timeframe
Before you start analyzing your search engine optimization success, you’ll need to decide how far back you want to look.
If you’re just learning about your website’s performance, you’ll probably want to get the big picture by going back 2-5 years. You might look at the entire history since you launched your first website.
If you’re already up to speed, you’ll want to do a 3-, 6- or 12-month timeframe. (You should look at this every month, but select a timeframe for how far back you’re looking).
Adding Context
Once you’ve defined a timeframe, you’ll need to add context. Take stock of significant milestones and events that could affect your SEO. These include:
New website launch
When you started blogging
A change in blogging frequency
Major edits to content
Website performance improvements
Global pandemics, apparently
It’s also worth keeping an eye on the latest algorithm updates from Google. They won’t tell you exactly what they changed, but you can glean enough to provide context to your analysis.
All of these events will serve as data points for interpreting the raw data we’ll review below.
Organic Keywords
Am I ranking on Google?
Percentage of users who check the second page
Source: Forbes
Every B2B company has this question when they realize how powerful SEO is. To answer this question, you can – and should – Google key terms you want to rank for and see where you show up.
But to see the bigger picture, you’ll need a tool that aggregates all of the searches you appear for.
Spyfu is a tool that helps with measuring SEO performance. Their organic keywords graph lets you see the number of keywords you appear for over time. This metric roughly equates to a measure of your visibility in organic channels.
How to Measure SEO Performance: Guide for B2B Marketers [6 Steps]
Once you’ve pulled up the chart, you’ll need to interpret it. Most website’s follow a pattern of “two steps forward, one step back.” So don’t worry about the slight dips between months of growth. Focus on the big picture.
Does the graph trend up or down? By how much? Knowing the answer is key to measuring SEO performance – particularly in the B2B world, where deals can measure tens of thousands of dollars.
Now, take that answer and analyze it with the context y