Seo for blogs in 2022: 6 techniques to rank on google
Posted: Wed Feb 19, 2025 6:28 am
By optimizing your business blog, your blog content will be more visible in search engine queries! Learn how to improve your blog and turn it into an effective showcase for your company’s products and services.
Deciding to invest in writing and creating a blog is a great idea to showcase the solutions that a company's products and services can offer to solve the problems of customers and potential customers.
In addition to creating relevant and informative content, you need to think about the reach of your blog articles to your readers. Therefore, applying various SEO strategies to your business blog content is an excellent way to rank in search engines like Google and attract more visitors to your website.
This is because search engine optimization techniques, better known by the acronym SEO, use the positioning and relevance of blog content to solve problems and provide answers to users' questions on Internet search engines.
In this article, the Digital Marketing Agency Connect Web Marketing explains in more detail what SEO strategies are and how to apply them to make your blog more attractive and perform better on Google and other search engines.
What is SEO in 2022?
First of all, do you know what SEO is? We'll explain. SEO is the acronym Cambodia telegram data for Search Engine Optimization. It's a set of techniques that generate more visibility and make a page, landing page, website or blog rank and appear on the results page of searches made on search engines, such as Google.
One of the main objectives when applying SEO techniques to an online page is to increase the chances of it being displayed in the top positions of search engines and, thus, increase organic traffic (i.e. free and spontaneous traffic), the number of clicks and, consequently, the number of visitors.
How to apply SEO techniques to blogs?
Now that you've become a little more familiar with the subject, learn about 6 SEO techniques to boost traffic, improve the experience and increase the time visitors spend on a blog, which is one of the factors considered by Google to evaluate the value of the content and ranking on the search page.
SEO Marketing Strategy
SEO Marketing Strategy
Use keywords
When creating blog posts, research and use keywords related to the article's topic, the company's area of activity and the brand's products and services, in addition to inserting words that address the problems faced by your target audience throughout the text, which should not be too long or too superficial.
But be careful, use these keywords naturally and coherently with the text. Otherwise, the search engine will understand your action as keyword stuffing, that is, excessive keywords without context, and your link may be penalized and lose relevance among the results.
Also, focus on long-tail keywords, that is, a set of three or more words. This is because long-tail keywords are understood by search engines as more elaborate explanations and solutions to user searches. For example, a user may search for “tennis shoes”, but may also do a more detailed search for “cushioned running shoes”.
Additionally, users who search using long-tail keywords are more likely to read the full content of the post, as they demonstrate a greater and more specific interest in the topic. This type of visitor is also a lead with great potential, as they demonstrate that they are further along in their purchasing journey and in the sales funnel.
Organize the post topics
When preparing a blog post, create an index with the title of each topic that will be covered in the article text. You can place this index right after the introduction of the post. This way, you help the search engine to identify more quickly and in more detail what topics are being covered in your blog.
A table of contents also provides a better experience for readers, as they can quickly see what they will find in the blog post and jump straight to the topic that is most relevant to solving their problems or questions.
You can use Heading Tags (H1, H2, H3, etc.) to classify your content and make it easier for both search engine robots and visitors to read. In general, these tags are used as follows: H1 for the title, H2 for subtitles, and H3 to classify and list any topics within subtitles.
This also contributes to the display of excerpts from the article in featured snippets, which are small previews taken from the post by the search engine robot to answer a specific question from users and which are displayed prominently on the search page.
Pay attention to page speed
Some elements can affect the page loading speed and cause visitors to abandon the page quickly. Some examples of things to keep an eye on to prevent your blog from slowing down are visual elements, unnecessary programming codes, and too many plugins installed.
Therefore, ensure that the programming codes are simplified and objective and take a survey of the blog's plugins. Uninstall those that are not relevant to prevent the front-end and the blog's loading speed from being impacted.
Be mobile friendly
Remember that, with the great popularity and quantity of mobile devices sold and used by users, a considerable part of your blog's traffic will come, for example, from smartphones and tablets.
Nowadays, optimizing a page for mobile devices means prioritizing simplicity. Most pre-made themes from website and blog creation platforms are already friendly and responsive to these types of devices.
Therefore, the content font, page size and Call to Action (CTA) buttons, among other items, are adapted to the screen size of these devices.
Create a URL
The URL is one of the first things that search engine robots analyze to identify what a blog post is about. The URL for this article, for example, is seo-for-blog, as you can see in your browser's address bar.
Therefore, be sure to include the most relevant keyword in the link URL to increase your chances of ranking on the search engine. Also, try not to use more than 5 words in the post URL, using only lowercase letters, without accents and with a hyphen to separate them.
Apply Link Building
To build authority with your audience, it is recommended to use links to other blog articles in the post you are writing, as long as the topics are related in some way. This type of link is called an internal link and leads visitors to other blog posts, in addition to demonstrating the company's level of expertise in the area.
Be careful, however, not to overdo the number of internal links throughout the text. Otherwise, visitors may perceive that the main intention is just to generate clicks and not to inform the target audience.
It is also interesting to use external links, that is, links that take the visitor to other pages and websites. This strategy is important to cite sources and references and prove data and facts mentioned throughout the post and, thus, give more credibility to the content and authority to the company's blog.
Deciding to invest in writing and creating a blog is a great idea to showcase the solutions that a company's products and services can offer to solve the problems of customers and potential customers.
In addition to creating relevant and informative content, you need to think about the reach of your blog articles to your readers. Therefore, applying various SEO strategies to your business blog content is an excellent way to rank in search engines like Google and attract more visitors to your website.
This is because search engine optimization techniques, better known by the acronym SEO, use the positioning and relevance of blog content to solve problems and provide answers to users' questions on Internet search engines.
In this article, the Digital Marketing Agency Connect Web Marketing explains in more detail what SEO strategies are and how to apply them to make your blog more attractive and perform better on Google and other search engines.
What is SEO in 2022?
First of all, do you know what SEO is? We'll explain. SEO is the acronym Cambodia telegram data for Search Engine Optimization. It's a set of techniques that generate more visibility and make a page, landing page, website or blog rank and appear on the results page of searches made on search engines, such as Google.
One of the main objectives when applying SEO techniques to an online page is to increase the chances of it being displayed in the top positions of search engines and, thus, increase organic traffic (i.e. free and spontaneous traffic), the number of clicks and, consequently, the number of visitors.
How to apply SEO techniques to blogs?
Now that you've become a little more familiar with the subject, learn about 6 SEO techniques to boost traffic, improve the experience and increase the time visitors spend on a blog, which is one of the factors considered by Google to evaluate the value of the content and ranking on the search page.
SEO Marketing Strategy
SEO Marketing Strategy
Use keywords
When creating blog posts, research and use keywords related to the article's topic, the company's area of activity and the brand's products and services, in addition to inserting words that address the problems faced by your target audience throughout the text, which should not be too long or too superficial.
But be careful, use these keywords naturally and coherently with the text. Otherwise, the search engine will understand your action as keyword stuffing, that is, excessive keywords without context, and your link may be penalized and lose relevance among the results.
Also, focus on long-tail keywords, that is, a set of three or more words. This is because long-tail keywords are understood by search engines as more elaborate explanations and solutions to user searches. For example, a user may search for “tennis shoes”, but may also do a more detailed search for “cushioned running shoes”.
Additionally, users who search using long-tail keywords are more likely to read the full content of the post, as they demonstrate a greater and more specific interest in the topic. This type of visitor is also a lead with great potential, as they demonstrate that they are further along in their purchasing journey and in the sales funnel.
Organize the post topics
When preparing a blog post, create an index with the title of each topic that will be covered in the article text. You can place this index right after the introduction of the post. This way, you help the search engine to identify more quickly and in more detail what topics are being covered in your blog.
A table of contents also provides a better experience for readers, as they can quickly see what they will find in the blog post and jump straight to the topic that is most relevant to solving their problems or questions.
You can use Heading Tags (H1, H2, H3, etc.) to classify your content and make it easier for both search engine robots and visitors to read. In general, these tags are used as follows: H1 for the title, H2 for subtitles, and H3 to classify and list any topics within subtitles.
This also contributes to the display of excerpts from the article in featured snippets, which are small previews taken from the post by the search engine robot to answer a specific question from users and which are displayed prominently on the search page.
Pay attention to page speed
Some elements can affect the page loading speed and cause visitors to abandon the page quickly. Some examples of things to keep an eye on to prevent your blog from slowing down are visual elements, unnecessary programming codes, and too many plugins installed.
Therefore, ensure that the programming codes are simplified and objective and take a survey of the blog's plugins. Uninstall those that are not relevant to prevent the front-end and the blog's loading speed from being impacted.
Be mobile friendly
Remember that, with the great popularity and quantity of mobile devices sold and used by users, a considerable part of your blog's traffic will come, for example, from smartphones and tablets.
Nowadays, optimizing a page for mobile devices means prioritizing simplicity. Most pre-made themes from website and blog creation platforms are already friendly and responsive to these types of devices.
Therefore, the content font, page size and Call to Action (CTA) buttons, among other items, are adapted to the screen size of these devices.
Create a URL
The URL is one of the first things that search engine robots analyze to identify what a blog post is about. The URL for this article, for example, is seo-for-blog, as you can see in your browser's address bar.
Therefore, be sure to include the most relevant keyword in the link URL to increase your chances of ranking on the search engine. Also, try not to use more than 5 words in the post URL, using only lowercase letters, without accents and with a hyphen to separate them.
Apply Link Building
To build authority with your audience, it is recommended to use links to other blog articles in the post you are writing, as long as the topics are related in some way. This type of link is called an internal link and leads visitors to other blog posts, in addition to demonstrating the company's level of expertise in the area.
Be careful, however, not to overdo the number of internal links throughout the text. Otherwise, visitors may perceive that the main intention is just to generate clicks and not to inform the target audience.
It is also interesting to use external links, that is, links that take the visitor to other pages and websites. This strategy is important to cite sources and references and prove data and facts mentioned throughout the post and, thus, give more credibility to the content and authority to the company's blog.