Now, none of these are a big deal when you’re
Posted: Tue Dec 24, 2024 5:08 am
Now, none of these are a big deal when you’re just starting out—but if you’re going to reach out to fellow bloggers and try to earn lots of links, you want your site to be in good shape.
Before doing lots of outreach or digital marketing in general, take an hour or two to spruce up your website. Make sure your key pages (like your About page and Contact page) look good and have accurate information. If your recent blog posts aren’t very impressive, publish some new ones—or update and republish an older post to bring it back to the top of your blog.
A little bit of time invested now could make all the difference when a busy influencer in your niche only has a few seconds to glance at your website or webpage and to decide whether it’s a “yes” or “no” to your link request.
Happy with how your site looks? Then it’s time to get started on building those backlinks with these top 12 link building techniques.
1. Create the Type of Content that People Will Want to Link to
The foundation of your backlink strategy needs to be link-worthy content. There’s no one “right” way to create this type of high quality content, but some ideas to consider are:
Ultimate guides—long, in-depth blog posts like my guide to starting a blog that go into lots of detail about a topic, aiming to be a complete resource.
Unique information—survey results or studies often get linked to, like my blogging statistics, especially if they reveal something new or unexpected about your niche.
Posts that give a strong opinion or a different way of thinking about something in your niche.
Expert roundups like my blogging advice and business advice lists, where you ask the same question of a bunch of people in your niche and publish the results. The people included may well link back to your post.
Posts that tell your story, especially if it’s an interesting one or involves triumphing over adversity, like my iStash story.
Content that fills a gap in your niche—perhaps there’s a topic that beginners often ask about, but no one in your niche has written anything at length about it, like my in-depth guide on how to use WordPress for beginners.
In an ideal world, your great content would naturally attract links from other bloggers who want to talk about it… but usually, you’ll need to use this technique along with some of the other ideas on this list to gain backlinks.
Before doing lots of outreach or digital marketing in general, take an hour or two to spruce up your website. Make sure your key pages (like your About page and Contact page) look good and have accurate information. If your recent blog posts aren’t very impressive, publish some new ones—or update and republish an older post to bring it back to the top of your blog.
A little bit of time invested now could make all the difference when a busy influencer in your niche only has a few seconds to glance at your website or webpage and to decide whether it’s a “yes” or “no” to your link request.
Happy with how your site looks? Then it’s time to get started on building those backlinks with these top 12 link building techniques.
1. Create the Type of Content that People Will Want to Link to
The foundation of your backlink strategy needs to be link-worthy content. There’s no one “right” way to create this type of high quality content, but some ideas to consider are:
Ultimate guides—long, in-depth blog posts like my guide to starting a blog that go into lots of detail about a topic, aiming to be a complete resource.
Unique information—survey results or studies often get linked to, like my blogging statistics, especially if they reveal something new or unexpected about your niche.
Posts that give a strong opinion or a different way of thinking about something in your niche.
Expert roundups like my blogging advice and business advice lists, where you ask the same question of a bunch of people in your niche and publish the results. The people included may well link back to your post.
Posts that tell your story, especially if it’s an interesting one or involves triumphing over adversity, like my iStash story.
Content that fills a gap in your niche—perhaps there’s a topic that beginners often ask about, but no one in your niche has written anything at length about it, like my in-depth guide on how to use WordPress for beginners.
In an ideal world, your great content would naturally attract links from other bloggers who want to talk about it… but usually, you’ll need to use this technique along with some of the other ideas on this list to gain backlinks.