Why you should track Page likes and followers:
Posted: Wed Feb 19, 2025 10:19 am
Page likes & followers
As one of the very first metrics for Facebook Pages, likes and followers indicate how willing someone is to stay in touch with your brand. They might like a post or two, but if they hit the Like or Follow button, then they likely want to see more of your content and know more about your brand.
This metric tells you how interested someone is in your company, but shouldn’t be standalone metrics.
Compare your impressions with your likes to understand how far your posts are really going.
Where to find it: In Meta Business Suite’s Insights, likes are in the Overview and Audience sections. In Sprout, you can find these metrics in the Pages tab of the Facebook Pages Report.
Facebook brand awareness metrics
This section covers how people find your brand, what demographic groups they’re philippines mobile database part of and your share of voice on Facebook.
6. Facebook referral traffic
This metric describes the number of times someone visited your website from your Facebook Page. If you publish a lot of blog posts or product links on Facebook, this is a good metric to monitor.
Why you should track Facebook referral traffic: Significant referral traffic indicates your Facebook posts are effective. This number is excellent for general traffic tracking but also for ad campaigns where you create a landing page on your website.
Where to find it In Sprout, connect your Google Analytics and find the metrics in the Google Analytics Report. Alternatively, you can head to Google Analytics itself to find it in the Acquisition section within Reports.
As one of the very first metrics for Facebook Pages, likes and followers indicate how willing someone is to stay in touch with your brand. They might like a post or two, but if they hit the Like or Follow button, then they likely want to see more of your content and know more about your brand.
This metric tells you how interested someone is in your company, but shouldn’t be standalone metrics.
Compare your impressions with your likes to understand how far your posts are really going.
Where to find it: In Meta Business Suite’s Insights, likes are in the Overview and Audience sections. In Sprout, you can find these metrics in the Pages tab of the Facebook Pages Report.
Facebook brand awareness metrics
This section covers how people find your brand, what demographic groups they’re philippines mobile database part of and your share of voice on Facebook.
6. Facebook referral traffic
This metric describes the number of times someone visited your website from your Facebook Page. If you publish a lot of blog posts or product links on Facebook, this is a good metric to monitor.
Why you should track Facebook referral traffic: Significant referral traffic indicates your Facebook posts are effective. This number is excellent for general traffic tracking but also for ad campaigns where you create a landing page on your website.
Where to find it In Sprout, connect your Google Analytics and find the metrics in the Google Analytics Report. Alternatively, you can head to Google Analytics itself to find it in the Acquisition section within Reports.