Have a strong brand and Instagram aesthetic

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If you’re worried about your posts not getting seen enough, we get it. Consider how features like Stories can get more eyes on your content if it wasn’t seen the first time.


Instagram is home to over 200 million businesses. That’s a lot of competition. To stand out, you need to have a strong, distinguishable brand on the platform.

Maintaining consistency in things like colors, aesthetics and post style can help users remember your brand and recognize your content at a glance. Here’s how Canva does it.

Canva's Instagram page
Notice how their story highlights and posts follow a similar, consistent style.

Why does strong branding matter? Because it directly impacts your bottom saudi arabia mobile database line. Research from Marq (formerly Lucidchart) shows brand consistency can increase revenue by 10-20%.

Leverage short-form video content
Sprout’s data shows that 66% of consumers want to see more short-form videos from brands. This means Reels should be on your radar.

Reels are fun, snappy and they’re algorithm gold. Think tutorials, product highlights or even quick behind-the-scenes peeks.