Sync social media with your CRM
Posted: Wed Feb 19, 2025 10:55 am
Personalized ads on Facebook, Instagram or TikTok help you retarget customers who have visited your online store but haven’t bought anything. You can feature the exact products they’ve browsed or combine them with promotions or discounts to encourage conversions.
Further boost your omnichannel strategy by adding email marketing to the mix. Supercharge your email campaigns with insights from your social data. Expand the reach of your newsletters and grow your audiences through targeted links.
Keep track of your social commerce analytics often to see how well it’s working slovenia mobile database and how much traffic comes from referrals. This will help you improve your strategy over time. Building UTM parameters separately for your most-used links every time you publish on social media can be a hassle. But, it can be seamless with Sprout’s Google Analytics and Bitly integrations that bake link creation into your Publishing workflow.
Sprout’s Google Analytics integration helps you create tracking rules to automatically append parameters to your links in the posts you share in Sprout. These parameters then add the tracking results in Google Analytics (which you can also see in Sprout’s Google Analytics Report). You can create and edit URL tracking rules within Sprout, which will get automatically applied in Sprout’s Compose publishing window when the URL is added to a post.
Integrating social media with your CRM tools is a powerful way to centralize customer data and interactions. For example, with Sprout, you can connect your LinkedIn account to your Salesforce CRM software. This will let your sales teams track leads, view social interactions and manage customer relationships directly from the CRM, making it easier for them to nurture prospects.
Further boost your omnichannel strategy by adding email marketing to the mix. Supercharge your email campaigns with insights from your social data. Expand the reach of your newsletters and grow your audiences through targeted links.
Keep track of your social commerce analytics often to see how well it’s working slovenia mobile database and how much traffic comes from referrals. This will help you improve your strategy over time. Building UTM parameters separately for your most-used links every time you publish on social media can be a hassle. But, it can be seamless with Sprout’s Google Analytics and Bitly integrations that bake link creation into your Publishing workflow.
Sprout’s Google Analytics integration helps you create tracking rules to automatically append parameters to your links in the posts you share in Sprout. These parameters then add the tracking results in Google Analytics (which you can also see in Sprout’s Google Analytics Report). You can create and edit URL tracking rules within Sprout, which will get automatically applied in Sprout’s Compose publishing window when the URL is added to a post.
Integrating social media with your CRM tools is a powerful way to centralize customer data and interactions. For example, with Sprout, you can connect your LinkedIn account to your Salesforce CRM software. This will let your sales teams track leads, view social interactions and manage customer relationships directly from the CRM, making it easier for them to nurture prospects.