Forget the “landing page mentality” that most websites today have. After all, optimizing your company’s website involves a truly holistic keyword experience.
Learn more: Keyword cannibalization: what it is and how to avoid it
So, focus on your user’s intent . So forget about any kind of robotic language and keep your content coherent and comprehensive for the best SEO results.
So how to solve this:
Conduct a comprehensive research study. You need to predict primary, secondary and longtail keywords.
Also, observe and work on your competitor's keywords to improve your ranking chances.
Use data to ensure smart optimization
Data analysis is essential both for a successful inbound hong kong mobile database marketing campaign and for optimizing your website.
They help guide the proper functioning of your strategies, by showing what actions your users have taken within your website, their information consumption habits and much more.
So how to solve this:
Identify your top exit pages. Why are people leaving? Is your call to action clear? Is it compelling?
If your website has a low click-through rate, make sure your titles and meta descriptions are properly optimized.
Also, check whether old posts still receive good search traffic. Then include a call to action to guide users to the actions planned in your strategy.
How to Know What to Prioritize When Optimizing Your Business Website
Authority, relevance, UX: all of these are important when optimizing your company’s website. However, it’s almost impossible to do them all at the same time. So where do you start.