Give them time to get to know you
Posted: Sat Feb 22, 2025 7:06 am
Customers, when faced with something new, will try to use what they know to figure out what they don’t know. So once a customer has encountered your product, they will naturally try to compare it to products they already know to see if and how it works. So we can see that market categories play a big role in this process.
Unless your company is already highly recognized in the mainstream market and has a high reputation for authority, initial conversions are usually not enough to attract customers.
You need to give people some time to research your brand and learn about your products. Initial conversions tend to have higher churn rates. This is when you need to be careful not to attract and target the wrong customers.
Customers who convert on their first, second, or third visit to your website tend to leave your customer base sooner—and more often. You should focus your customer acquisition strategy on those who have the potential to become loyal, long-term customers with low churn rates. Those in this first group tend to have very high churn and low retention.
There seems to be a correlation between the number of times uruguay mobile database people visit a website (or the amount of time they spend on it) and brand loyalty, so your website is a good way to make sure people are familiar with your website before they convert.
The role of content marketing
After all, your visitors may research your brand and product a little more before closing a deal. To do this, it is important to have a good content marketing strategy .
Another good alternative for this, in addition to ensuring that your company has established its credibility, is to be present in publications in the main references in your niche. Specialized websites, portals, content produced by influencers linked to your industry – all of this can be positive when it comes to attracting customers.
Also include press releases and guest posts from your experts in prestigious publications and events. This is always a great sign that your brand has been endorsed by that publication – which adds value and credibility to your company and product.
Unless your company is already highly recognized in the mainstream market and has a high reputation for authority, initial conversions are usually not enough to attract customers.
You need to give people some time to research your brand and learn about your products. Initial conversions tend to have higher churn rates. This is when you need to be careful not to attract and target the wrong customers.
Customers who convert on their first, second, or third visit to your website tend to leave your customer base sooner—and more often. You should focus your customer acquisition strategy on those who have the potential to become loyal, long-term customers with low churn rates. Those in this first group tend to have very high churn and low retention.
There seems to be a correlation between the number of times uruguay mobile database people visit a website (or the amount of time they spend on it) and brand loyalty, so your website is a good way to make sure people are familiar with your website before they convert.
The role of content marketing
After all, your visitors may research your brand and product a little more before closing a deal. To do this, it is important to have a good content marketing strategy .
Another good alternative for this, in addition to ensuring that your company has established its credibility, is to be present in publications in the main references in your niche. Specialized websites, portals, content produced by influencers linked to your industry – all of this can be positive when it comes to attracting customers.
Also include press releases and guest posts from your experts in prestigious publications and events. This is always a great sign that your brand has been endorsed by that publication – which adds value and credibility to your company and product.