The rule is clear: effective lead management depends on synchronization between your company's Marketing and Sales teams.
After all, both teams may have different approaches and act on each lead in different ways. However, both teams need to be on the same page when it comes to taking lead management seriously.
Synchronization in this case goes beyond random encounters and meetings: your company needs to put Smarketing into practice . In this way, both teams must reach a consensus and create a joint guideline, which will be applied in the company's daily lead management activities.
We have separated five points of attention that you, as CEO or the person most responsible for the success of sales strategies in your company, should focus on to ensure good synchronization between Marketing and Sales for lead management. Check them out:
1) Quantity matters as much as quality
The expression “The more, the merrier” applies very well in the lead venezuela mobile database generation phase . But it loses some of its effect in the lead management stage.
After all, your Marketing team needs to focus on both the quantity and quality of MQLs (Marketing Qualified Leads) received and obtained through your acquisition actions.
The Sales department needs to focus its efforts on qualified leads, the SQLs (Sale Qualified Leads), as they are the ones that offer more concrete opportunities for conversions , instead of investing their time in the first group.