Write guest posts for blogs that offer a follow
Posted: Tue Dec 24, 2024 7:12 am
Write guest posts for blogs that offer a follow link: Occasionally when you write a guest post for someone, they won’t allow you to add a follow link to your blog, which takes away some of the SEO benefits (to your blog marketing efforts) of writing that article in the first place. For that reason, I tend to avoid guest posting on sites that don’t allow a link or two within my articles. More on how to identify link types here.
Some sites may offer you a nofollow link, which is a link that essentially tells search engines to ignore it. While you’re still getting some exposure by writing for a higher authority blog, it doesn’t make a lot of sense to write for someone who doesn’t allow you to include a follow link or two, since your blog marketing goal is to build up your own site’s domain authority (with quality links from other sites) over the long-term. Don’t forget that it helps a lot if your blog’s name is related to your niche—use my domain name generator to get great domain ideas today.
Create a Great Pitch For Your Target Guest Blog
After coming up with a list of places that you’d like to write for, the next step is to introduce yourself (if you don’t already know them) and show them what you can offer by writing for their blog.
To learn more about how I personally do blogger outreach (including the exact outreach email templates I use and how to identify the email address of the person you want to reach), head over to my guide on blogger outreach, but let’s run through the highlights for sending out a pitch for a guest blogging opportunity. Here’s one of those email templates, for example:
Screenshot Example of a Guest Blogging Outreach Email
Here are the three principles I use to effectively pitch guest posts as a scalable blog marketing strategy:
Keep it simple: Don’t overly complicate your pitch email. Their time is limited, so let them know in as few words as possible why you’d be a good choice to write a guest post for their blog.
Show that you understand their blog: Tell them what you like about their blog, and consider mentioning a few posts you’ve liked of theirs (this shows that you are actually familiar with their content).
Give guest post ideas they’ll like: After researching their blog, try to think of topics armenia phone number resources familiar with, that they haven’t already covered on their blog. Give 2-4 good ideas that they might grab on to.
Don’t be afraid to follow up if you don’t hear back from your recipient within a few days. After your pitch is accepted, that’s when the real fun begins.
Write a Guest Post You’re Proud Of (and They’ll Love)
When you do land a guest blogging opportunity, take your time to write something that matches their style. Write in a way that fits well into their blog, but is also something that you’re proud to have your name on.
Your guest post is an introduction to you and your content, so it’s worth putting in the effort. From my perspective, I’d also recommend not worrying about writing super long-form articles for a guest post (unless it’s for a high-profile publication and it was requested), but it’s important to write quality content that represents you well.
Promote Your Guest Post (Meta Blog Marketing)
Once your guest post gets published, you have a great opportunity to show your own worth to the blogger who took a chance in hosting your content. Go out of your way to promote your blog post by sharing it on social media, sending an email to your subscribers and reaching out to anyone you’ve mentioned in the article to ask for a share.
Your host blog will appreciate the extra visibility, social buzz and traffic—plus, it’ll only add more authority to your blog (especially if your host blog has a more significant following than you do).
Putting in the extra legwork to promote your guest posts will also open the door to asking your host blogger if they’re comfortable introducing you to another blogger or two in your niche that might also be interested in taking a guest post from you, especially if you’re able to demonstrate some blog marketing chops of your own already.
Some sites may offer you a nofollow link, which is a link that essentially tells search engines to ignore it. While you’re still getting some exposure by writing for a higher authority blog, it doesn’t make a lot of sense to write for someone who doesn’t allow you to include a follow link or two, since your blog marketing goal is to build up your own site’s domain authority (with quality links from other sites) over the long-term. Don’t forget that it helps a lot if your blog’s name is related to your niche—use my domain name generator to get great domain ideas today.
Create a Great Pitch For Your Target Guest Blog
After coming up with a list of places that you’d like to write for, the next step is to introduce yourself (if you don’t already know them) and show them what you can offer by writing for their blog.
To learn more about how I personally do blogger outreach (including the exact outreach email templates I use and how to identify the email address of the person you want to reach), head over to my guide on blogger outreach, but let’s run through the highlights for sending out a pitch for a guest blogging opportunity. Here’s one of those email templates, for example:
Screenshot Example of a Guest Blogging Outreach Email
Here are the three principles I use to effectively pitch guest posts as a scalable blog marketing strategy:
Keep it simple: Don’t overly complicate your pitch email. Their time is limited, so let them know in as few words as possible why you’d be a good choice to write a guest post for their blog.
Show that you understand their blog: Tell them what you like about their blog, and consider mentioning a few posts you’ve liked of theirs (this shows that you are actually familiar with their content).
Give guest post ideas they’ll like: After researching their blog, try to think of topics armenia phone number resources familiar with, that they haven’t already covered on their blog. Give 2-4 good ideas that they might grab on to.
Don’t be afraid to follow up if you don’t hear back from your recipient within a few days. After your pitch is accepted, that’s when the real fun begins.
Write a Guest Post You’re Proud Of (and They’ll Love)
When you do land a guest blogging opportunity, take your time to write something that matches their style. Write in a way that fits well into their blog, but is also something that you’re proud to have your name on.
Your guest post is an introduction to you and your content, so it’s worth putting in the effort. From my perspective, I’d also recommend not worrying about writing super long-form articles for a guest post (unless it’s for a high-profile publication and it was requested), but it’s important to write quality content that represents you well.
Promote Your Guest Post (Meta Blog Marketing)
Once your guest post gets published, you have a great opportunity to show your own worth to the blogger who took a chance in hosting your content. Go out of your way to promote your blog post by sharing it on social media, sending an email to your subscribers and reaching out to anyone you’ve mentioned in the article to ask for a share.
Your host blog will appreciate the extra visibility, social buzz and traffic—plus, it’ll only add more authority to your blog (especially if your host blog has a more significant following than you do).
Putting in the extra legwork to promote your guest posts will also open the door to asking your host blogger if they’re comfortable introducing you to another blogger or two in your niche that might also be interested in taking a guest post from you, especially if you’re able to demonstrate some blog marketing chops of your own already.