TL;DR Follow up with a varied approach every

[zihadhosenjm80]

TL;DR Follow up with a varied approach every 3-4 business days.

These are business days we’re talking about in this schedule. I don’t recommend following up on weekends, as your email will usually just get buried in their inbox and that makes it less likely to grab their attention on a busy Monday morning.

*Important* Before following up on your cold emails, make sure you didn’t just misspell their email address, send your email to the wrong person, or to an account that isn’t active anymore. Verify that your target contact still works there.

Day 0: Cold email sent.

Day 1: No response.

Day 2: No response.

Day 3: First follow up. Go with a very brief email on your original thread (hitting reply) like this one below.

…

Hey [First Name],

I’ve been thinking more about [Company Name’s] [your medium] over the past couple of days and I’d still love to connect with you when you have a moment. Would you be available to chat for a few minutes this week about your [your service medium] efforts?

[Your Name]

…

Day 4: No response.

Day 5: No response.

Day 6: No response.

Day 7: Second follow up. Keeping it brief again, this time asking if there’s a better point of contact for you to reach out to.

…

Hey [First Name],

I know you must be super busy, is there someone else on your team that might be a better fit for me to reach out to for chatting about [your service medium]?

[Your Name]

…

Day 8: No response.

Day 9: No response.

Day 10: No response.

Day 11: Third follow up. This time, I’ll actually send my follow up email to another person who looks like they could be a potential decision-maker on this company’s marketing team. Here’s what that new email looks like:

…

Subject: Re: [Company Name’s] feature on my blog

Hey [First Name],

I reached out to [name of first person you cold emailed] last week to let her/him know that I [shared, featured, mentioned something relevant] on my blog and social channels. I never heard back and I’m assuming she’s/he’s just super busy right now.

Would you by chance know if there’s someone on your team that’d be a good fit for me to reach out to for some [your service medium] collaborations?

[Your Name]

…

Day 12: No response.

Day 13: No response.

Day 14: No response.

Day 15: Fourth follow up. This email is in the same format as our australia phone number library follow up email, this time directed to the new person you’re reaching out to.

At this point, you’ll have sent 3 emails to your initial point of contact and 2 to your secondary target.

Personally, I usually choose to slow things down drastically once it’s been more than 2 weeks of trying to make contact and not getting anywhere (which is very rare). 9 times out of 10, you’ll at least get a no by this point.

I’ll pause here and wait a full 2 weeks before following back up with both of the people I’ve reached out to again.

Keeping track of these emails in your inbox.

Aside from tracking the status of my prospects in a Google Spreadsheet, I also use Inbox by Gmail to snooze these sent cold emails (according to the schedule we outlined above) immediately after sending them in case I don’t hear back.

That way, they’ll be resurfaced to the top of my inbox after the set number of days I’ve triggered for it to pop back up in.

The snooze function looks like this right here: