A fundamental concern for all companies is information on international operating rules.
It is necessary to comply with local patent and licensing regulations and be aware of the legislation to operate in a particular segment.
It is also necessary to be aware of international organizations such as the World Trade Organization (WTO) and the World Health Organization (WHO) depending on the area in which you operate.
Nike , for example, has based part of its growth on international sponsorship strategies, and this demand varies with the performance of the teams in local championships.
But to do so, the company must comply with each country's laws regarding sponsorship and taxes.
5. Make strategic changes according to the results
In order to develop a global marketing strategy, the romania mobile database brand must be aware that all initial research will be used to support the first actions in the country, but the best feedback from customers will be given after the company has started.
An example of a company that constantly seeks strategic changes to improve its results is McDonald's.
The fast food chain is already recognized worldwide, but it continues its efforts to retain local customers .
Notable changes include the insertion of McArabia into Middle Eastern restaurants that use pita bread, macarons added to the menu at French units and McSpaghetti served in the Philippines.
Therefore, we find that even large companies continue their efforts to keep the brand relevant to the consumer over the long term , leveraging local market knowledge to make changes that add to the customer experience .
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Know the international operating standards
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