After a clever example of image-free email design

[armdrejoan]

Here are some more tips.

We loved this email from Mac Donald. Using table cells, office 365 database he was able to recreate, in pixel art, the experience of a Big Tasty even for readers without images!
We loved this email from Mac Donald. Using table cells, he was able to recreate, in pixel art, the experience of a Big Tasty even for readers without images!

Rethinking design also in terms of “images off” is a virtuosity that we cannot always afford. But what aspects cannot be missing for a truly ok design?

1. Recognizability , i.e. using a clear from name and a clear email. This way, contacts will be able to recognize you immediately ( and yes, no reply is always a bad idea ).

2. Convey importance and urgency right from the subject line . We've said it many times: the subject line is the first thing a potential reader will see and is the key differentiator between the inbox and the trash!

3. Use alt text and background color creatively. Although not supported by all clients, with a background color you can lift the overall and heavenly view of your message.

4. Use the preheader to anticipate the main topic covered and strengthen the power of the subject.

5. Put your key information at the top of your email, so you can be sure that no matter how your design looks, it will be visible right away and before anyone abandons it.

6. Frequency and timing are also essential in this case. Knowing and following the preferences of users will certainly represent a benefit towards the opening and interaction rate of the message.

7. Of course, remember to test the message in both “images on” and “images off” modes.

In conclusion, blocked images remain one of the challenges that an email marketer must face, but as we have seen, this does not mean that creativity should be put aside. On the contrary, this is where the spark emerges and this is where standing out is even more relevant.

Will Smartwatches Change the Way You Do Email Marketing?
Email Marketing
Difficulty level:
Desktop. Laptop. Tablet. Smartphone. For many marketers, the emergence of mobile optimization is still a strange combination of responsive email templates aimed at increasing ROI. We were also missing the smartwatch!

Will the smartwatch impact my current email strategy? Will it increase or decrease click-through rates? Should we prepare for massive smartwatch use? Do we really need to stress out about adapting current media queries for smartwatches, in addition to mobile and desktop? No, or at least not yet, but it's always better to prepare for the imminent impact of this new technology.