Politically Incorrect Guide for Digital Entrepreneurs – The Manifesto
Posted: Sun Apr 06, 2025 3:27 am
Guru Talks, which aired on March 20, 2025, our CEO André Cruz celebrates the book launch , which took place on March 19, at Livraria da Vila in Shopping Cidade de São Paulo. André shares his excitement about entering the world of buy bulk sms service and the honor of having been invited to record Guru's history and values. He highlights that the book is part of a larger movement that seeks to challenge the traditional model of “you only pay if you sell” and empower digital entrepreneurs .
Index
1. Introduction: The Book Launch and the Mission to Transform the Digital Market
2. The "You Only Pay If You Sell" Model: A Detailed Analysis and Platform Strategies
3. The Reality of "Top Sellers": Exclusive Benefits and the Cost for Beginners
4. The Pitfalls of Incentive Marketing: Plaques, Recognition and Travel
5. The Importance of Meritocracy and Valuing Partners: Guru’s Experience
6. Reporting Platform Tactics: The Idiotic Reply and the Lack of Appreciation for the Seller
7. Building Someone Else’s Empire: Lack of Data Ownership and Unfair Competition
8. Guru: A Differentiated Platform: Data Ownership and Transparent Relationship with Customers
9. The Need for Financial Efficiency: The Importance of Profitability and Liquidity
10. Conclusion: A Book to Free Entrepreneurs from Platform Slavery
Introduction: The Book Launch and the Mission to Transform the Digital Market
[2:07] André revealed that he was thrilled to be invited to write the book, as it was an opportunity to impact more people and share the knowledge he had acquired throughout his career at Guru. The book is part of a larger movement against the “you only pay if you sell” model and the abusive fees charged by intermediary platforms.
The “You Only Pay If You Sell” Model: A Detailed Analysis and Platform Strategies
[3:05] The author explained that the “pay only if you sell” model was useful in the past, but is outdated due to the decrease in technological costs. He criticized the platforms’ strategies to “enslave” sellers, especially beginners.
He explained that the model is advantageous for beginners, as it allows for low fixed costs. However, it becomes detrimental for mature businesses and entrepreneurs with results.
Index
1. Introduction: The Book Launch and the Mission to Transform the Digital Market
2. The "You Only Pay If You Sell" Model: A Detailed Analysis and Platform Strategies
3. The Reality of "Top Sellers": Exclusive Benefits and the Cost for Beginners
4. The Pitfalls of Incentive Marketing: Plaques, Recognition and Travel
5. The Importance of Meritocracy and Valuing Partners: Guru’s Experience
6. Reporting Platform Tactics: The Idiotic Reply and the Lack of Appreciation for the Seller
7. Building Someone Else’s Empire: Lack of Data Ownership and Unfair Competition
8. Guru: A Differentiated Platform: Data Ownership and Transparent Relationship with Customers
9. The Need for Financial Efficiency: The Importance of Profitability and Liquidity
10. Conclusion: A Book to Free Entrepreneurs from Platform Slavery
Introduction: The Book Launch and the Mission to Transform the Digital Market
[2:07] André revealed that he was thrilled to be invited to write the book, as it was an opportunity to impact more people and share the knowledge he had acquired throughout his career at Guru. The book is part of a larger movement against the “you only pay if you sell” model and the abusive fees charged by intermediary platforms.
The “You Only Pay If You Sell” Model: A Detailed Analysis and Platform Strategies
[3:05] The author explained that the “pay only if you sell” model was useful in the past, but is outdated due to the decrease in technological costs. He criticized the platforms’ strategies to “enslave” sellers, especially beginners.
He explained that the model is advantageous for beginners, as it allows for low fixed costs. However, it becomes detrimental for mature businesses and entrepreneurs with results.