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Promotion of personal pages

Posted: Sun Apr 06, 2025 8:59 am
by bhasan01854
In the spring, VKontakte launched open testing of the "Personal Page Advertisement" format: it is similar to the "Website Advertisement" format, but for promotion it uses only a link to a personal page on the social network or a post on it. The advertisement does not require a link to a VKontakte community, and the transition is carried out by clicking on any area.

Scope: for bloggers or media personalities whose goal is to attract users to their page.

Advantages : advertising the entire page, rather than individual posts, helps attract new subscribers and increase audience engagement. The format is effective in promoting a personal brand.

Disadvantages: There is no guarantee chinese overseas africa database that users will subscribe to you. Even with click-through purchasing, the audience will simply go to your page and only then decide on their own to subscribe.

How to set up: go to your advertising account and select the format "Personal page advertising". Enter the URL of your page or a separate publication.




Setting up advertising for your personal page

Next, do everything as with a normal targeting setup:

— Create an advertisement.

— Set up target audience parameters.

— Specify the time of the show.

— Select a payment model and set the rate.