Statistics of impressions by regions

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By default, Wordstat collects query statistics from all searches. If you want to know how a query is searched in a specific region, you need to set the appropriate settings in a separate tab.



By going to the "By Regions" tab, you can compare how popular a request is in different regions as a percentage. This information helps in making strategic business decisions. For example, by analyzing the regional popularity of a request, you can preliminarily predict in which cities the service will be in greater demand, and in which less. Of course, for a more accurate forecast, you will have to take into account additional factors: competition in the local market, average income in the region, etc.



Query history and seasonal traffic forecasting
In the "Query History" you can see how the audience's interest in the topic changes throughout the year. If the demand is seasonal, this will be clearly visible on the graph.



What does absolute and relative value mean?

Statistics are displayed in the form of two graphs.

The absolute indicator reflects how female database many times users entered the specified query. This is the main graph to which you need to link when analyzing seasonality.

The relative indicator is the ratio of impressions for a given query to the total number of impressions on the network.

Both graphs should more or less repeat each other. A pronounced discrepancy may indicate that unnatural processes are happening with the request. Perhaps it is being inflated or, despite the seasonal decline, for some reason the interest in the topic remains high (in such scenarios, the red graph will be higher than the blue one). When the actual demand is lower than expected values, the red line drops sharply downwards.