Team of digital marketing experts
Posted: Thu Dec 26, 2024 5:01 am
Nowadays it is difficult to find a company that does not have a presence in the digital world.
The largest ones have teams dedicated to online marketing strategy , while the smallest ones usually choose to hire the services of a digital marketing agency to carry out these tasks.
Some companies make the mistake of thinking that digital marketing is homogeneous and that a single person can handle everything related to the online area.
However, the reality is that designing and implementing a digital marketing strategy requires very specific skills , which translates into the need for a complete team.
In addition, marketing actions often vary throughout the year depending on both the season and the objectives set.
One of the options with the best cost-benefit ratio is to hire the services of a digital marketing agency where you will have a group of experts in different areas.
It is unrealistic to think that one person can handle content marketing, social media advertising and SEO and still get the best results.
In agencies you will find professionals with a global understanding of digital marketing and specialized in specific areas.
Below, we will explain the main advantages of hiring a digital marketing agency and how they can add value to your company.
This will help you improve your online presence, increase sales and attract new customers who are interested in your products or services.
Not all companies can afford to put together a marketing team that includes designers, copywriters, SEO experts and community managers.
In a digital marketing strategy, each team member has a specific role that must be respected to obtain the best results.
Likewise, the workflow in marketing can fluctuate, so it is important to have the necessary number of people to carry it out successfully.
Defined roles
The agency will be responsible for finding the right mix of skills and responsibilities to achieve the actions required by your digital strategy.
Better yet, this entire process is transparent to the client as they only need to evaluate the results.
By hiring an agency you will be able to make the most of the resources they offer you.
Each team member will be responsible for executing and monitoring the strategy's actions. For example, you'll have someone dedicated to blogging while another is the one who measures website traffic.
This is a more efficient way to carry out your brand's digital marketing since, in addition to the design and implementation of the strategy, you will be able to have more precise data when evaluating the results.
Agency services can be divided into three large groups:
Strategic
Creatives
Development
Although it should be noted that all areas must work together telemarketing leads peru telephone number data to meet the company's objectives.
Strategy
The strategic team is responsible for defining the goals, deadlines and metrics to carry out the evaluation at the end of the implementation.
They are the ones who propose what the brand needs to reach more users. Among the services offered by this group are:
Brand strategy: defining with the client how the brand should function and what its long-term objectives are.
Content planning: creating a publishing schedule that fits the client’s budget and goals.
SEO: optimizing the company's digital channels such as its website, blogs and social networks so that they can be easily found by search engines.
SEM / Paid advertising: increasing brand reach through paid ads on both search engines and social media.
User Experience (UX): Designing website navigation in a way that keeps the user engaged while browsing.
Creativity
After defining the strategy, we move on to execution. In this phase, the pieces that will form part of the campaigns must be created.
The idea is to create a story for the brand that is able to connect with potential customers on an emotional level.
Content must be engaging to make users fall in love with the brand.
Digital Branding: With the brand objectives already established, the agency's creatives will be able to create an identity that reflects what was defined in the strategic part.
Copywriting: Copywriting should convey the brand's identity in every instance, from the website to paid ads and emails.
Design: Strong text works best with an attractive image, and using videos and infographics will help boost your brand's reach among users.
User Interface Design (UI): Execute your user experience strategy, this will help you demonstrate your digital skills and improve conversions.
Development
One of the ways digital agencies add value to their clients is through the development of technological solutions such as applications or e-commerce platforms.
In addition, they use their experience in the other two areas to ensure that solutions are aligned with the brand's overall strategy.
E-commerce platforms: from your website you can sell the products in your catalogue and keep track of inventory, as well as the transactions that are carried out through the page.
Web development: create pages where SEO, UX and UI strategies can be integrated. Remember that your company's website serves as a showcase for your clients.
Mobile development: The digital market has gradually moved towards smartphones, potential customers search for information or make their purchases through this medium.
Hiring a digital marketing agency will allow you to focus on your business and better manage the resources at your disposal while growing your brand's digital presence to attract new customers and improve sales.
This post is also available in:English
The largest ones have teams dedicated to online marketing strategy , while the smallest ones usually choose to hire the services of a digital marketing agency to carry out these tasks.
Some companies make the mistake of thinking that digital marketing is homogeneous and that a single person can handle everything related to the online area.
However, the reality is that designing and implementing a digital marketing strategy requires very specific skills , which translates into the need for a complete team.
In addition, marketing actions often vary throughout the year depending on both the season and the objectives set.
One of the options with the best cost-benefit ratio is to hire the services of a digital marketing agency where you will have a group of experts in different areas.
It is unrealistic to think that one person can handle content marketing, social media advertising and SEO and still get the best results.
In agencies you will find professionals with a global understanding of digital marketing and specialized in specific areas.
Below, we will explain the main advantages of hiring a digital marketing agency and how they can add value to your company.
This will help you improve your online presence, increase sales and attract new customers who are interested in your products or services.
Not all companies can afford to put together a marketing team that includes designers, copywriters, SEO experts and community managers.
In a digital marketing strategy, each team member has a specific role that must be respected to obtain the best results.
Likewise, the workflow in marketing can fluctuate, so it is important to have the necessary number of people to carry it out successfully.
Defined roles
The agency will be responsible for finding the right mix of skills and responsibilities to achieve the actions required by your digital strategy.
Better yet, this entire process is transparent to the client as they only need to evaluate the results.
By hiring an agency you will be able to make the most of the resources they offer you.
Each team member will be responsible for executing and monitoring the strategy's actions. For example, you'll have someone dedicated to blogging while another is the one who measures website traffic.
This is a more efficient way to carry out your brand's digital marketing since, in addition to the design and implementation of the strategy, you will be able to have more precise data when evaluating the results.
Agency services can be divided into three large groups:
Strategic
Creatives
Development
Although it should be noted that all areas must work together telemarketing leads peru telephone number data to meet the company's objectives.
Strategy
The strategic team is responsible for defining the goals, deadlines and metrics to carry out the evaluation at the end of the implementation.
They are the ones who propose what the brand needs to reach more users. Among the services offered by this group are:
Brand strategy: defining with the client how the brand should function and what its long-term objectives are.
Content planning: creating a publishing schedule that fits the client’s budget and goals.
SEO: optimizing the company's digital channels such as its website, blogs and social networks so that they can be easily found by search engines.
SEM / Paid advertising: increasing brand reach through paid ads on both search engines and social media.
User Experience (UX): Designing website navigation in a way that keeps the user engaged while browsing.
Creativity
After defining the strategy, we move on to execution. In this phase, the pieces that will form part of the campaigns must be created.
The idea is to create a story for the brand that is able to connect with potential customers on an emotional level.
Content must be engaging to make users fall in love with the brand.
Digital Branding: With the brand objectives already established, the agency's creatives will be able to create an identity that reflects what was defined in the strategic part.
Copywriting: Copywriting should convey the brand's identity in every instance, from the website to paid ads and emails.
Design: Strong text works best with an attractive image, and using videos and infographics will help boost your brand's reach among users.
User Interface Design (UI): Execute your user experience strategy, this will help you demonstrate your digital skills and improve conversions.
Development
One of the ways digital agencies add value to their clients is through the development of technological solutions such as applications or e-commerce platforms.
In addition, they use their experience in the other two areas to ensure that solutions are aligned with the brand's overall strategy.
E-commerce platforms: from your website you can sell the products in your catalogue and keep track of inventory, as well as the transactions that are carried out through the page.
Web development: create pages where SEO, UX and UI strategies can be integrated. Remember that your company's website serves as a showcase for your clients.
Mobile development: The digital market has gradually moved towards smartphones, potential customers search for information or make their purchases through this medium.
Hiring a digital marketing agency will allow you to focus on your business and better manage the resources at your disposal while growing your brand's digital presence to attract new customers and improve sales.
This post is also available in:English