Create content with added value
Posted: Thu Dec 26, 2024 5:05 am
You already have your website ready, you invested money in the design, the technical aspects and even optimized it for search engines. You created attractive content that you update frequently, in other words, you did everything by the book.
However, your site traffic is still below your expectations.
We have two pieces of good news for you: first, you are not alone. At least 60% of marketers struggle to find what consumers expect.
Second, the problem has a solution and you have a significant number of options to attract traffic to the website.
Traffic is not the most important metric, but it is essential to achieve conversions.
You can't have leads or sales if no one is visiting your page. That's why it's necessary to take the necessary steps to increase page views and interactions.
Below you will find a guide with the 20 most powerful techniques to take your website to the next level .
Remember, you don't have to apply them all, but just one won't be enough either.
Increasing your website traffic requires effort and constant work, so it is best to combine tactics and test what works.
Contents hide
1 How to measure traffic?
2 Types of traffic
3 Techniques to Increase Web Traffic
3.1 1. Optimize for SEO
3.1.1 Title:
3.1.2 Meta description:
3.1.3 Header:
3.1.4 Alt text for images:
3.2 2. Create content with added value
3.3 3. Paid Ads
3.4 4. Email Marketing
3.5 5. Influencers
3.6 6. Videos
3.7 7. Social media buttons
3.8 8. Repurpose old content
3.9 9. Optimize your old posts
3.10 10. Update your old content
3.11 11. Guest Posts
3.12 12. Backlinks
3.13 13. Optimize for mobile
3.14 14. Promotions and gifts
3.15 15. CTR Optimization
3.16 16. Public relations and media coverage
3.17 17. Internal links
3.18 18. Create community
3.19 19. Publish your content on other platforms
3.20 20. Create content offers
4 Conclusion
How to measure traffic?
This is a basic point to understand the traffic of your website. Currently, one of the most complete tools to measure the statistics of a page is Google Analytics , which is also free.
Simply install the code and set up your Google account to track key metrics.
Among the information you can consult are: organic and inorganic traffic, average reading time, click percentage, among others.
You also have the option of defining objectives that you can monitor practically in real time. The idea is that you are informed of everything that happens on the site.
Types of traffic
Not all traffic is the same. On the one hand, there is organic traffic, that is, traffic that comes from search engines like Google, Yahoo and Bing, and paid or inorganic traffic that comes from paid ads on Google Ads or other companies in charge of distributing ads.
Then there is social traffic, which comes from Facebook, Twitter, Instagram and the rest of the social networks, which you can also measure in Google Analytics.
Knowing this will allow you to know which of your digital marketing tactics and strategies are generating the most traffic and which ones you should put more effort into.
Techniques to increase web traffic
Image about web traffic
There are currently various techniques for attracting traffic. Some are organic and others require payment.
In this guide you will find a mix of both trends that you can combine to your liking and get the most out of your investment in your website.
1. Optimize for SEO
Search engine optimization is one of the most efficient ways to find the traffic your website needs. However, it covers so many technical and content aspects that it is possible that something might slip through the cracks when designing your website. That is why it is recommended to check from time to time if everything is in order.
The goal of SEO is to appear in the first results of search engines for certain keywords.
Before choosing them, you should do some research to determine which ones are most appropriate for your brand or product. You should also take into account the competition's strategy.
Keyword research can be done with tools like Google Keyword Planner and others like it, so you will know how many searches per month each term has and the competition that exists in the market.
In most cases, the failure or success of a page is determined at this stage.
Another important point about SEO is that it can be divided into two: On-page SEO and Off-page SEO. This refers to the factors that can influence optimization that are related to the technical and content factors on the page and those external factors that can drive traffic.
Some of the On-page SEO factors are:
Qualification:
It must contain keywords and not exceed 70 characters.
Meta description:
It is the text fragment that the search engine displays and must also contain keywords to indicate to both users and the search robot itself what your page is about.
Header:
Take advantage of header tags to give your texts a more user-friendly structure while helping the search engine recognize what is being discussed in your post.
Alt text for images:
Writing alternative text describing your images helps search engines rank the images on your page and is an opportunity to attract traffic.
These are just a few of the SEO elements you should consider when optimizing your site. You can also use a checklist like Backlinko's to see what you need to optimize and evaluate what you already have.
A page that is not updated and does not have dynamic sections, whether telemarketing leads colombia telephone number data it is a blog or a news section, is unattractive to the public.
By applying Inbound Marketing techniques you can attract the attention of your target audience by offering interesting content that can help them solve their problems.
To do this, it is recommended to create the profile of your ideal client so that you can generate content around that figure. In addition, if you combine it with your keywords, you will see the results quickly.
Try to answer the questions your client would ask so that you are perceived as an authority on the subject.
3. Paid ads
If you are just starting out with your website or if you want to relaunch it, one of the best options is to hire pay-per-click, retargeting or social media ads. This will allow you to get the traffic boost you are looking for quickly and easily.
The main advantage of this type of advertising is that you will have a platform designed to segment your audience at very specific levels. If you have previously defined your ideal client, then you will be able to create targeted campaigns with good results in conversions and sales.
Your strategy will most likely end up combining different types of advertising to maximize the reach of your campaign and your ads.
4. Email Marketing
Photo about email marketing
Your website users and potential customers should be able to subscribe to your emails. This way, you can maintain constant communication with them and prevent them from forgetting about your brand.
If you have a CRM, you can automate part of the process and send them information that is relevant to them. Remember that it is not advisable to bombard your clients with emails, but rather you should establish a constant frequency.
A good email marketing strategy is based on creating expectations in your customers without overwhelming them to visit your website and buy your products.
5. Influencers
Photo of an influencer recording a video
Influencer marketing is a cost-effective solution.
Research who the most influential people in your market are who can also fit well with your brand's personality. Then approach them to reach an agreement, whether it be an exchange or a financial one.
It's also important to be on the social network where your customers are. In the case of young people, they tend to be on Instagram or Snapchat while Facebook's audience is usually more adult. This way, your products will have the endorsement of an influencer in your area and will reach a new audience.
6. Videos
Nowadays, users are used to consuming content in different formats beyond written text. Video is one of the formats that best connects with the audience.
Tutorials and guides are some of the most engaging content on various platforms.
In addition to this, you can not only create videos for your page but for social networks such as IGTV, Facebook Live and Youtube.
An active YouTube channel where videos are posted regularly can help you attract customers and improve your brand reputation. It's important that your customers see you as an authority in your field.
However, your site traffic is still below your expectations.
We have two pieces of good news for you: first, you are not alone. At least 60% of marketers struggle to find what consumers expect.
Second, the problem has a solution and you have a significant number of options to attract traffic to the website.
Traffic is not the most important metric, but it is essential to achieve conversions.
You can't have leads or sales if no one is visiting your page. That's why it's necessary to take the necessary steps to increase page views and interactions.
Below you will find a guide with the 20 most powerful techniques to take your website to the next level .
Remember, you don't have to apply them all, but just one won't be enough either.
Increasing your website traffic requires effort and constant work, so it is best to combine tactics and test what works.
Contents hide
1 How to measure traffic?
2 Types of traffic
3 Techniques to Increase Web Traffic
3.1 1. Optimize for SEO
3.1.1 Title:
3.1.2 Meta description:
3.1.3 Header:
3.1.4 Alt text for images:
3.2 2. Create content with added value
3.3 3. Paid Ads
3.4 4. Email Marketing
3.5 5. Influencers
3.6 6. Videos
3.7 7. Social media buttons
3.8 8. Repurpose old content
3.9 9. Optimize your old posts
3.10 10. Update your old content
3.11 11. Guest Posts
3.12 12. Backlinks
3.13 13. Optimize for mobile
3.14 14. Promotions and gifts
3.15 15. CTR Optimization
3.16 16. Public relations and media coverage
3.17 17. Internal links
3.18 18. Create community
3.19 19. Publish your content on other platforms
3.20 20. Create content offers
4 Conclusion
How to measure traffic?
This is a basic point to understand the traffic of your website. Currently, one of the most complete tools to measure the statistics of a page is Google Analytics , which is also free.
Simply install the code and set up your Google account to track key metrics.
Among the information you can consult are: organic and inorganic traffic, average reading time, click percentage, among others.
You also have the option of defining objectives that you can monitor practically in real time. The idea is that you are informed of everything that happens on the site.
Types of traffic
Not all traffic is the same. On the one hand, there is organic traffic, that is, traffic that comes from search engines like Google, Yahoo and Bing, and paid or inorganic traffic that comes from paid ads on Google Ads or other companies in charge of distributing ads.
Then there is social traffic, which comes from Facebook, Twitter, Instagram and the rest of the social networks, which you can also measure in Google Analytics.
Knowing this will allow you to know which of your digital marketing tactics and strategies are generating the most traffic and which ones you should put more effort into.
Techniques to increase web traffic
Image about web traffic
There are currently various techniques for attracting traffic. Some are organic and others require payment.
In this guide you will find a mix of both trends that you can combine to your liking and get the most out of your investment in your website.
1. Optimize for SEO
Search engine optimization is one of the most efficient ways to find the traffic your website needs. However, it covers so many technical and content aspects that it is possible that something might slip through the cracks when designing your website. That is why it is recommended to check from time to time if everything is in order.
The goal of SEO is to appear in the first results of search engines for certain keywords.
Before choosing them, you should do some research to determine which ones are most appropriate for your brand or product. You should also take into account the competition's strategy.
Keyword research can be done with tools like Google Keyword Planner and others like it, so you will know how many searches per month each term has and the competition that exists in the market.
In most cases, the failure or success of a page is determined at this stage.
Another important point about SEO is that it can be divided into two: On-page SEO and Off-page SEO. This refers to the factors that can influence optimization that are related to the technical and content factors on the page and those external factors that can drive traffic.
Some of the On-page SEO factors are:
Qualification:
It must contain keywords and not exceed 70 characters.
Meta description:
It is the text fragment that the search engine displays and must also contain keywords to indicate to both users and the search robot itself what your page is about.
Header:
Take advantage of header tags to give your texts a more user-friendly structure while helping the search engine recognize what is being discussed in your post.
Alt text for images:
Writing alternative text describing your images helps search engines rank the images on your page and is an opportunity to attract traffic.
These are just a few of the SEO elements you should consider when optimizing your site. You can also use a checklist like Backlinko's to see what you need to optimize and evaluate what you already have.
A page that is not updated and does not have dynamic sections, whether telemarketing leads colombia telephone number data it is a blog or a news section, is unattractive to the public.
By applying Inbound Marketing techniques you can attract the attention of your target audience by offering interesting content that can help them solve their problems.
To do this, it is recommended to create the profile of your ideal client so that you can generate content around that figure. In addition, if you combine it with your keywords, you will see the results quickly.
Try to answer the questions your client would ask so that you are perceived as an authority on the subject.
3. Paid ads
If you are just starting out with your website or if you want to relaunch it, one of the best options is to hire pay-per-click, retargeting or social media ads. This will allow you to get the traffic boost you are looking for quickly and easily.
The main advantage of this type of advertising is that you will have a platform designed to segment your audience at very specific levels. If you have previously defined your ideal client, then you will be able to create targeted campaigns with good results in conversions and sales.
Your strategy will most likely end up combining different types of advertising to maximize the reach of your campaign and your ads.
4. Email Marketing
Photo about email marketing
Your website users and potential customers should be able to subscribe to your emails. This way, you can maintain constant communication with them and prevent them from forgetting about your brand.
If you have a CRM, you can automate part of the process and send them information that is relevant to them. Remember that it is not advisable to bombard your clients with emails, but rather you should establish a constant frequency.
A good email marketing strategy is based on creating expectations in your customers without overwhelming them to visit your website and buy your products.
5. Influencers
Photo of an influencer recording a video
Influencer marketing is a cost-effective solution.
Research who the most influential people in your market are who can also fit well with your brand's personality. Then approach them to reach an agreement, whether it be an exchange or a financial one.
It's also important to be on the social network where your customers are. In the case of young people, they tend to be on Instagram or Snapchat while Facebook's audience is usually more adult. This way, your products will have the endorsement of an influencer in your area and will reach a new audience.
6. Videos
Nowadays, users are used to consuming content in different formats beyond written text. Video is one of the formats that best connects with the audience.
Tutorials and guides are some of the most engaging content on various platforms.
In addition to this, you can not only create videos for your page but for social networks such as IGTV, Facebook Live and Youtube.
An active YouTube channel where videos are posted regularly can help you attract customers and improve your brand reputation. It's important that your customers see you as an authority in your field.