How to calculate click-through rate?
Posted: Thu Dec 26, 2024 6:45 am
The click-through rate (CTR) represents the percentage of recipients who clicked on one or more links in an email. It is the Key Performance Indicator that every marketer rushes to analyze, because it allows you to quickly know if your email campaign is performing.
Click-through rate is calculated using the following formula: Click-through rate = Number of clicks on a link in the email / Number of emails sent *100
The click rate allows you to know if your interlocutors are interested in what you are telling them and presenting. Indeed, by clicking on the links in your email, they demonstrate a certain curiosity about you.
This rate also depends on your deliverability , your opening rate, and your email belgium telegram phone number list response rate. The higher the click rate, the more successful your campaign will be.
In case you haven't included any links in your email, focus on the open rate to determine if your campaign is effective.
How do I increase my click-through rate?
It is difficult to increase the click-through rate. In fact, you should not confuse click-through rate with response rate. They are two separate rates.
We will see a little further on in the article what the reactivity rate is.
Bounce rate: Are your emails reaching your targets’ inboxes?
How to calculate bounce rate?
The bounce rate is an indicator that lets you know if your emails have been received by your recipients . It is better if it is low, because it is a question of determining the number of emails that did not arrive in the inbox of your recipients.
The bounce rate is calculated using the following formula: Bounce rate = Number of undelivered emails / Number of sent emails *100
Do you have a high bounce rate?
Distinguish between the two types of bounce rates:
The hard bounce rate: the address does not exist or no longer exists;
Soft bounce rate: the address is temporarily unavailable because the recipient's mailbox is full.
In both cases, your customer did not receive your email.
How do I lower my bounce rate?
So how can you lower this bounce rate?
Regarding the soft bounce rate, since it is a problem at the level of your contact's inbox , it is very difficult to act on this rate and make it decrease. Start by removing from your database all the addresses that are concerned , then try to send your email again.
Now regarding the hard bounce rate, there are two methods that can help you lower it:
– Use double opt-in to automatically remove misspelled email addresses;
– Clean your databases regularly .
bounce rate
The response rate: are your emails engaging?
How to calculate the reactivity rate?
The response rate represents the percentage of recipients who clicked on one or more links after opening the email .
The response rate is calculated using the following formula: Response rate = Number of clicks on a link in the email / number of times the email is opened * 100
Just like the click rate, the response rate takes into account the number of clicks, but this time, it also takes into account the number of times your email is opened. So it's a very interesting rate!
As you can see, to get a good response rate, the content of your email must be interesting , relevant and sufficiently impactful so that the reader wants to click on the links.
Of course, your Call-To-Action must be effective: if your call-to-action buttons are not sufficiently impactful, they will not make people want to take action, and you will have a lot of difficulty increasing your response rate .
How can I increase my responsiveness rate?
To have a chance of increasing your responsiveness rate , work on the following:
Your content. Rewrite your content, making sure it is original, well-structured to arouse the interest and curiosity of your readers;
Your Call-To-Action. Optimize your CTAs . Choose the right formula, the right button size, the right color to trigger more clicks;
Your design. Focus on beautiful visuals, a clear design with harmonious colors, also in line with your graphic charter. Visual harmony is very important, and very often, an eye-catching visual generates more clicks.
Conversion rate: are your campaigns generating leads?
How to calculate conversion rate?
Conversion rate is the percentage of recipients who clicked on a link in an email and took the expected action, such as filling out a form or purchasing a product .
The conversion rate is calculated using the following formula: Conversion rate = People who took the action / number of emails sent * 100
We speak of conversion when a customer performs a specific action planned in advance : visiting a landing page, contacting via a form, registering for a webinar, requesting a quote, purchasing, etc.
Calculating the conversion rate of your email marketing is essential; it is the ultimate performance indicator, which allows you to define how many people reached the end of the funnel, by placing an order for example.
How can I increase my conversion rate?
It is true that your conversion rate does not depend solely on the content of your email ; your recipient will be propelled to your website, and it is on this site that they will discover a little more about your products and services , making them want to buy or not.
However, remember that to increase your conversion rate , you must:
Be as honest and transparent as possible in your emails so that your contacts are not surprised when they visit your site;
Present a sufficiently enticing promise in your email that you are sure to keep afterwards.
Click-through rate is calculated using the following formula: Click-through rate = Number of clicks on a link in the email / Number of emails sent *100
The click rate allows you to know if your interlocutors are interested in what you are telling them and presenting. Indeed, by clicking on the links in your email, they demonstrate a certain curiosity about you.
This rate also depends on your deliverability , your opening rate, and your email belgium telegram phone number list response rate. The higher the click rate, the more successful your campaign will be.
In case you haven't included any links in your email, focus on the open rate to determine if your campaign is effective.
How do I increase my click-through rate?
It is difficult to increase the click-through rate. In fact, you should not confuse click-through rate with response rate. They are two separate rates.
We will see a little further on in the article what the reactivity rate is.
Bounce rate: Are your emails reaching your targets’ inboxes?
How to calculate bounce rate?
The bounce rate is an indicator that lets you know if your emails have been received by your recipients . It is better if it is low, because it is a question of determining the number of emails that did not arrive in the inbox of your recipients.
The bounce rate is calculated using the following formula: Bounce rate = Number of undelivered emails / Number of sent emails *100
Do you have a high bounce rate?
Distinguish between the two types of bounce rates:
The hard bounce rate: the address does not exist or no longer exists;
Soft bounce rate: the address is temporarily unavailable because the recipient's mailbox is full.
In both cases, your customer did not receive your email.
How do I lower my bounce rate?
So how can you lower this bounce rate?
Regarding the soft bounce rate, since it is a problem at the level of your contact's inbox , it is very difficult to act on this rate and make it decrease. Start by removing from your database all the addresses that are concerned , then try to send your email again.
Now regarding the hard bounce rate, there are two methods that can help you lower it:
– Use double opt-in to automatically remove misspelled email addresses;
– Clean your databases regularly .
bounce rate
The response rate: are your emails engaging?
How to calculate the reactivity rate?
The response rate represents the percentage of recipients who clicked on one or more links after opening the email .
The response rate is calculated using the following formula: Response rate = Number of clicks on a link in the email / number of times the email is opened * 100
Just like the click rate, the response rate takes into account the number of clicks, but this time, it also takes into account the number of times your email is opened. So it's a very interesting rate!
As you can see, to get a good response rate, the content of your email must be interesting , relevant and sufficiently impactful so that the reader wants to click on the links.
Of course, your Call-To-Action must be effective: if your call-to-action buttons are not sufficiently impactful, they will not make people want to take action, and you will have a lot of difficulty increasing your response rate .
How can I increase my responsiveness rate?
To have a chance of increasing your responsiveness rate , work on the following:
Your content. Rewrite your content, making sure it is original, well-structured to arouse the interest and curiosity of your readers;
Your Call-To-Action. Optimize your CTAs . Choose the right formula, the right button size, the right color to trigger more clicks;
Your design. Focus on beautiful visuals, a clear design with harmonious colors, also in line with your graphic charter. Visual harmony is very important, and very often, an eye-catching visual generates more clicks.
Conversion rate: are your campaigns generating leads?
How to calculate conversion rate?
Conversion rate is the percentage of recipients who clicked on a link in an email and took the expected action, such as filling out a form or purchasing a product .
The conversion rate is calculated using the following formula: Conversion rate = People who took the action / number of emails sent * 100
We speak of conversion when a customer performs a specific action planned in advance : visiting a landing page, contacting via a form, registering for a webinar, requesting a quote, purchasing, etc.
Calculating the conversion rate of your email marketing is essential; it is the ultimate performance indicator, which allows you to define how many people reached the end of the funnel, by placing an order for example.
How can I increase my conversion rate?
It is true that your conversion rate does not depend solely on the content of your email ; your recipient will be propelled to your website, and it is on this site that they will discover a little more about your products and services , making them want to buy or not.
However, remember that to increase your conversion rate , you must:
Be as honest and transparent as possible in your emails so that your contacts are not surprised when they visit your site;
Present a sufficiently enticing promise in your email that you are sure to keep afterwards.