What is See-Think-Do-Care Framework
Posted: Sat Dec 21, 2024 3:25 am
See-Think-Do-Care Framework: What It Is and How to Apply It
Over the last few years, there is a framework that has been gaining followers for its simplicity and order. We are talking about See-Think-Do-Care (STDC), a business methodological framework, whose base borrows elements from the “ sales funnel” approach. ” approach.
[Tweet “The See Think Do Care framework is a business-based betting email list methodological framework developed by Avinash Kaushik”]
The framework was developed by Avinash Kaushik, a contributor and Analytics evangelist at Google. Kaushik's goal is to propose a more agile working methodology, focused on user intent (buying, searching for information, reading, etc.), where brands can provide relevant content through various channels, and measure all actions more quickly and intelligently. .
Additionally, the STDC framework helps marketers create more complex strategies that address the entire customer purchase journey.
In this article we will tell you what the See-Think-Do-Care Framework is and how to measure it. By the end of it, you will definitely have a new perspective that will simplify the immense complexity you work with every day.
The See-Think-Do-Care Framework is nothing more than a customer-oriented methodological framework, based on understanding the consumer journey, and consists of four stages:
View: This stage is comprised of the largest, most qualified, and most addressable audience.
Thinking: This stage is the part of the audience that is actually thinking or considering a particular thing.
Do: This stage is made up of that subset of the audience that is looking to buy.
Nurture: In this phase, the audience refers to current customers, those who have already purchased your product or service.
With the following video you will understand a little more about what we are talking about
As you can see, the framework segments the audience according to their purchase intent. In the image below, you will see how Kaushike classifies the audience type according to the consideration stage (the “Care” stage is used for established customers).
Now, the See-Think-Do-Care Framework can be applied to any marketing strategy , regardless of the channel you use. Let’s see how you can apply this framework to your business.
How to apply it
[Tweet “The See-Think-Do-Care framework works for any marketing strategy,”]
As we mentioned earlier, the See-Think-Do-Care framework can be applied to any marketing strategy, for example, you can use it to optimize your website to drive organic searches, conversions, revenue, etc.
Over the last few years, there is a framework that has been gaining followers for its simplicity and order. We are talking about See-Think-Do-Care (STDC), a business methodological framework, whose base borrows elements from the “ sales funnel” approach. ” approach.
[Tweet “The See Think Do Care framework is a business-based betting email list methodological framework developed by Avinash Kaushik”]
The framework was developed by Avinash Kaushik, a contributor and Analytics evangelist at Google. Kaushik's goal is to propose a more agile working methodology, focused on user intent (buying, searching for information, reading, etc.), where brands can provide relevant content through various channels, and measure all actions more quickly and intelligently. .
Additionally, the STDC framework helps marketers create more complex strategies that address the entire customer purchase journey.
In this article we will tell you what the See-Think-Do-Care Framework is and how to measure it. By the end of it, you will definitely have a new perspective that will simplify the immense complexity you work with every day.
The See-Think-Do-Care Framework is nothing more than a customer-oriented methodological framework, based on understanding the consumer journey, and consists of four stages:
View: This stage is comprised of the largest, most qualified, and most addressable audience.
Thinking: This stage is the part of the audience that is actually thinking or considering a particular thing.
Do: This stage is made up of that subset of the audience that is looking to buy.
Nurture: In this phase, the audience refers to current customers, those who have already purchased your product or service.
With the following video you will understand a little more about what we are talking about
As you can see, the framework segments the audience according to their purchase intent. In the image below, you will see how Kaushike classifies the audience type according to the consideration stage (the “Care” stage is used for established customers).
Now, the See-Think-Do-Care Framework can be applied to any marketing strategy , regardless of the channel you use. Let’s see how you can apply this framework to your business.
How to apply it
[Tweet “The See-Think-Do-Care framework works for any marketing strategy,”]
As we mentioned earlier, the See-Think-Do-Care framework can be applied to any marketing strategy, for example, you can use it to optimize your website to drive organic searches, conversions, revenue, etc.