Top 8 Tips to Improve Your Email Deliverability

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Poor email deliverability rate is the classic obstacle between you and your audience.

It is important to know that more than 21% of emails worldwide never reach the recipients' inbox.

If you can't count on a good email deliverability rate, your contacts will never receive your emails.

This means drastically reducing the effectiveness of your email marketing campaigns to the point of making them catastrophic .



Table of Contents
What should you monitor to have a good email deliverability rate?
Our 8 best tips to improve email deliverability
1. Avoid spam filters
2. Email Authentication
3. Use a dedicated IP address
4. Keep your mailing list clean and up to date
5. Use an engagement filter
6. Test your emails
7. Personalize your email marketing campaigns
8. Use an appropriate sender name
What should you monitor to have a good email deliverability rate?
Deliverability tests must be carried out in order to optimize the deliverability rate of your newsletter and emails.

Here's a quick recap of what you need to watch out for to maintain a good email delivery rate:

Recipients' email contacts : you should have collected them yourself by askin cambodia telegram phone number list explicit permission to be contacted. If you did it with a double opt-in , it's even better;
Low abandonment rate : the percentage of people who unsubscribe from your emails or newsletters;
A good opening rate : according to Campaign Monitor, the percentage of emails opened out of the total emails sent in a single send should be between 15 and 25%;
A low bounce rate : as mentioned before, no more than 2%.


Monitoring these indicators will allow you to analyze why your emails seem to be blocked .

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Our 8 best tips to improve email deliverability
1. Avoid spam filters
Spam filters are used by most email service providers and can prevent your emails from arriving in a subscriber's mailbox for a variety of reasons.



They are designed to detect unwanted and potentially dangerous emails based on certain criteria. Although your email complies with data processing permissions, it can be detected and captured by spam filters that prevent it from being delivered to the recipient's main folder.

What you can do is keep your subscriber list clean and make sure you have the correct contact permissions.

People may mark your email as spam and this is a signal that your email provider takes into account when it comes to delivering your new email campaign.

Did you know that 43% of people report emails as spam simply because they can't easily find the unsubscribe link or the process is too complicated?



2. Email Authentication
Email authentication and validation are a set of standards you can set to verify that your email address exists and is real.

It is typically used to block phishing and spam attempts that use fraudulent methods to send bulk emails.

Setting up the standard authentication base set (Sender ID, SPF and DKIM) can be done within your email marketing provider and the process may vary depending on the tool used, but even though it seems very technical and complicated, if you follow your provider's instructions it is a very simple and quick operation.



3. Use a dedicated IP address
Most major email service providers, such as Mailchimp, Sendinblue, Campaign Monitor, Mail Up, or Hubspot, provide a shared Internet Protocol (IP) address by default.

In these cases, the reputation of the email sender is the sum of the reputation of all users on the same IP. Email marketing service providers strive to improve the email reputation of the domain to a high level with high service rates. This ensures that premium customers are not penalized by “dirty” or bad reputation IP addresses.

Using a dedicated IP address allows you to have a single IP address for your domain only. This is useful if you send a lot of emails (over 100,000 messages per week). If you are a high volume sender of emails, a dedicated IP address gives you more control over the delivery rate.

Please remember that dedicated IP address is an additional service for all packages provided by email service providers.