How to Attract Your Prospects to Your E-commerce?
Posted: Thu Dec 26, 2024 8:10 am
Visitors are essential for an e-commerce site. Without them, your turnover risks remaining hopelessly frozen. For this reason, acquiring traffic must be one of your priorities.
How to attract people to your site? How to make your e-commerce stand out from the thousands of sites that exist on the web?
Discover the main marketing levers that allow you to acquire traffic on your e-commerce.
Table of Contents
Natural referencing or SEO, a traffic acquisition lever within everyone's reach
Influencer marketing to gain the trust of Internet users
Social networks, an essential source of traffic
SEA or paid referencing
How to convert your leads?
Natural referencing or SEO, a traffic acquisition lever within everyone's reach
It is important to know that to find answers to their questions, Internet users generally enter the same queries.
Their interests then focus primarily on the first links offered by search engines cambodia telegram The proof: the top three search results acquire 75% of Internet users' clicks.
Natural referencing consists of positioning your site on targeted keywords so that it appears in the first results of search engines.
This method allows you to gain visibility. Internet users will have no trouble finding your e-commerce from their searches. This allows you to acquire constant traffic.
Note that once well positioned on a keyword, your pages will remain so for a long time. This ensures you traffic in the long term.
To appear in the first search results, your pages must both respect the recommendations of search engines and provide relevant solutions to visitors' problems.
This is how SEO helps attract qualified traffic , i.e. visitors likely to be interested in your products and more likely to buy them.
SEO also offers the advantage of being accessible. Its implementation does not require a large budget. On the other hand, it will take time.
The main disadvantage of SEO is the time it takes to produce results. It can take several months or even a whole year depending on the positioning of your pages at the time you start your actions. You must be patient.
To feel the effects more quickly, it is advisable to follow SEO training. This way, you will be able to better understand how search engines work and implement the natural referencing of your e-commerce in an efficient and autonomous manner.
This traffic acquisition lever is perfect if you want to achieve lasting results and are patient.
Marketing d'influence
Influencer marketing to gain the trust of Internet users
This method involves asking influential web personalities to publish content about your e-commerce or your products on their blogs, YouTube channels and social networks.
For example, you can offer to write a guest article for the site of a blogger who works in a similar topic to yours and who has a good reputation.
This is an opportunity to show your expertise, as well as your ability to understand and solve your prospects' problems. This technique allows you to obtain backlinks or external links that point to your site.
On the one hand, these links provide Google with proof of the notoriety of your e-commerce . The search engine then judges your pages relevant and positions them even higher in the search results.
On the other hand, these links generate targeted and qualified traffic. If your article provides useful and interesting information for readers, they will be curious and click on your link to learn more about you.
You can also ask the influencer to promote your e-commerce or your products to his audience.
Influencers are followed by a large community of internet users who trust them. Receiving positive feedback from them helps to win the hearts of their audience more easily. In addition, it improves the reputation of your business.
Be careful, the impact of influencer marketing is unpredictable. A famous influencer does not necessarily bring in a large number of visitors. Another, with a smaller community, can generate many more. The impact is very random.
In short, there is no guarantee that traffic will be there. On the contrary, it is a double-edged technique.
It is important to understand that influencers gain their authority through their honesty and objectivity. They do not hesitate to share negative reviews if your product is not convincing. Imagine the consequences this could have on your credibility.
This traffic acquisition lever is only suitable if the idea of being unable to anticipate the results of your actions does not bother you. It is recommended if you are sure of the quality of your products and are ready to receive possible criticism.
How to attract people to your site? How to make your e-commerce stand out from the thousands of sites that exist on the web?
Discover the main marketing levers that allow you to acquire traffic on your e-commerce.
Table of Contents
Natural referencing or SEO, a traffic acquisition lever within everyone's reach
Influencer marketing to gain the trust of Internet users
Social networks, an essential source of traffic
SEA or paid referencing
How to convert your leads?
Natural referencing or SEO, a traffic acquisition lever within everyone's reach
It is important to know that to find answers to their questions, Internet users generally enter the same queries.
Their interests then focus primarily on the first links offered by search engines cambodia telegram The proof: the top three search results acquire 75% of Internet users' clicks.
Natural referencing consists of positioning your site on targeted keywords so that it appears in the first results of search engines.
This method allows you to gain visibility. Internet users will have no trouble finding your e-commerce from their searches. This allows you to acquire constant traffic.
Note that once well positioned on a keyword, your pages will remain so for a long time. This ensures you traffic in the long term.
To appear in the first search results, your pages must both respect the recommendations of search engines and provide relevant solutions to visitors' problems.
This is how SEO helps attract qualified traffic , i.e. visitors likely to be interested in your products and more likely to buy them.
SEO also offers the advantage of being accessible. Its implementation does not require a large budget. On the other hand, it will take time.
The main disadvantage of SEO is the time it takes to produce results. It can take several months or even a whole year depending on the positioning of your pages at the time you start your actions. You must be patient.
To feel the effects more quickly, it is advisable to follow SEO training. This way, you will be able to better understand how search engines work and implement the natural referencing of your e-commerce in an efficient and autonomous manner.
This traffic acquisition lever is perfect if you want to achieve lasting results and are patient.
Marketing d'influence
Influencer marketing to gain the trust of Internet users
This method involves asking influential web personalities to publish content about your e-commerce or your products on their blogs, YouTube channels and social networks.
For example, you can offer to write a guest article for the site of a blogger who works in a similar topic to yours and who has a good reputation.
This is an opportunity to show your expertise, as well as your ability to understand and solve your prospects' problems. This technique allows you to obtain backlinks or external links that point to your site.
On the one hand, these links provide Google with proof of the notoriety of your e-commerce . The search engine then judges your pages relevant and positions them even higher in the search results.
On the other hand, these links generate targeted and qualified traffic. If your article provides useful and interesting information for readers, they will be curious and click on your link to learn more about you.
You can also ask the influencer to promote your e-commerce or your products to his audience.
Influencers are followed by a large community of internet users who trust them. Receiving positive feedback from them helps to win the hearts of their audience more easily. In addition, it improves the reputation of your business.
Be careful, the impact of influencer marketing is unpredictable. A famous influencer does not necessarily bring in a large number of visitors. Another, with a smaller community, can generate many more. The impact is very random.
In short, there is no guarantee that traffic will be there. On the contrary, it is a double-edged technique.
It is important to understand that influencers gain their authority through their honesty and objectivity. They do not hesitate to share negative reviews if your product is not convincing. Imagine the consequences this could have on your credibility.
This traffic acquisition lever is only suitable if the idea of being unable to anticipate the results of your actions does not bother you. It is recommended if you are sure of the quality of your products and are ready to receive possible criticism.