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The Ultimate Guide to Email Marketing for Ecommerce

Posted: Thu Dec 26, 2024 8:24 am
by sourovk291
One such channel that every marketer should pay attention to is email marketing. Emails are a low-cost and potentially profitable part of any advertising strategy. Not only can you increase sales , but you can also increase engagement and communication with customers.

But how effective is email marketing? More effective than you might think. In fact, it’s estimated that every dollar spent on ecommerce email marketing can generate up to $42 in ROI. That’s a significant ROI for a marketing channel that’s so easily automated. It’s also why email marketing is especially important in ecommerce, where digital communication is typically the only way to talk to your customers.

Read on to learn more about how email marketing can make a world of difference in your e-commerce marketing strategy .



Table of Contents
What does ecommerce email marketing involve?
Promotional emails
Transactional emails
The benefits of email marketing for ecommerce
Steps and Best Practices for Email Marketing
The promotional strategy
The transactional strategy
ActiveTrail : marketing automation pour ecommerce
What does ecommerce email marketing involve?
First, it’s important to know the difference between the two main categories of marketing emails: transactional and promotional. The best ecommerce email campaigns leverage both for an optimal customer experience.



Email Marketing For Ecommerce

Promotional emails
Much like it sounds, a promotional email informs potential buyers about sales canada telegram data product launches, and company news that might interest them. These messages usually come in the form of a weekly or monthly newsletter, which you may have seen if you've ever been offered to join a mailing list on a store's website.

Transactional emails
A transactional email informs a recent customer about the rigid details of the transaction, such as order confirmations, shipping updates, and digital receipts. Unlike promotional emails, these messages do not require prior subscription and are sent to anyone who has made a purchase through the store.

Transactional emails give online shoppers peace of mind that the purchasing process is going smoothly. To avoid landing in the spam folder, they are also sent using a different email address than the one used for promotional messages.

The benefits of email marketing for ecommerce
The most obvious reason why an online store would want to communicate via email marketing is the popularity of email communication itself. With nearly 4 billion daily email users , you reach a large audience with an ecommerce email marketing strategy. In addition to that:

It’s inexpensive : Compared to other forms of advertising, social media engagement, and search engine optimization tactics, email is free to start and inexpensive to optimize.

Its effectiveness is undeniable : Once you’ve built your list, the next step is to increase ROI, which is statistically higher here compared to other marketing channels . Emails actually have more impact than social media and search engine traffic in some studies.

You own the process : You have complete control over how this revenue stream works with your business. This means you can create fully customized experiences that work best with your overall brand goals.

Customers have a closer relationship with you : Email is a chance to promote brand recognition for your business, drive sales through upsells and referrals, and generally position yourself as a source of helpful information and advice for your customers.

It’s easy to check your progress : Most ecommerce software lets you track important metrics like click-through rates, conversions, and more. See what’s working and what you can do to amplify your message.

It improves website traffic : To complement search engine optimization efforts, emails can be used to encourage more clicks to your website.

To take full advantage of email marketing, you need to have the right mindset. Let’s dive into some email marketing strategies for ecommerce.



Steps and Best Practices for Email Marketing
You should have two separate methods for handling transactional and promotional emails, as they serve different purposes and should come with their own best practices.