6 Ways to Increase Your Newsletter Opt-In Subscribers
Posted: Thu Dec 26, 2024 9:32 am
You’ve probably heard a million times how important an email list is to your digital success. Repetition makes sense, it’s true. Digital giants like Seth Godin, Ryan Holiday, Marie Forleo, and more are all advocates of email lists. In fact, their ROI and conversion rates are much better than other forms of marketing.
But where do you start? If you're new to this, how do you start building your list from scratch? If you're stuck at 100 subscribers, how do you get more subscribers to your newsletter?
Discover in this article the strategies that will allow you to build and grow your mailing list.
6 Strategies to Increase Opt-In Subscription Newsletterfexe
Create quality and compelling content
There’s no getting around it. You need to give your readers compelling reasons to sign up. You need to show that you can deliver value directly to their inbox.
Showcase your expertise with videos, infographics, and helpful articles. Prove to your visitors that you have the answers to their pain points.
Integrate Live Chat to Generate Leads
Live chat is a way to effectively respond to your users in real-time. This allows france telegram phone number list know exactly how you can help your visitors and provide them with the right service or product they are looking for.
You can capture new leads through live chat by connecting your chat to marketing automation software . Plus, a study has proven that using live chat increases the chances of a visitor returning to your website by 63%.
Using pop-up forms
Pop-up forms can be particularly annoying and untimely if overused. But if used correctly, they can increase sign-up rates by up to 1000% !
The key is to find the right place for your website. There are many different types of pop-ups that you can experiment with on your website.
Sumo analyzed 2 billion pop-ups and here are some of their findings:
Pop-ups that convert appear late on the page (showing a pop-up after the page has loaded can be perceived as aggressive. You need to give the visitor time to read your content);
Highly contextualized pop-ups have better conversion rates. For content to be relevant, it must be placed in the right place;
Being vague on the title makes your conversion rates drop. The visitor must immediately understand your message. The first reflex is to close the pop-up directly. You therefore have very little time to trigger a reaction;
The pop-ups that convert the most are those that include a value proposition;
Exit pop-ups should offer a tempting, advantageous offer. When the visitor is about to leave the page, you should offer the best possible offer to avoid annoyance.
The exit pop-up below from Marie Forleo's website offers free audio training. It provides valuable content and most importantly in the right context:
Marie Forleo Website Exit Pop-up
Create compelling CTAs
Creative and compelling CTAs will entice visitors to click the button. People see hundreds of CTAs while browsing the web. “Subscribe now” won’t cut it. You need a strong message that will compel users to take action.
Also according to Sumo, the best practices for designing a pop-up:
An image that serves as a CTA;
A provocative title;
Bright colors;
A great gift.
Here are two great examples of unique and engaging CTAs from Netflix and Toms:
CTA Netflix
CTA Toms
Profiting from your social media activities
Social media allows you to share your sign-up forms with a well-targeted audience. Post or tweet from time to time to invite your fans and followers to sign up for your newsletter. The whole point of social media is to create human contact, enriched by constructive exchanges. The frequency, consistency and relevance of your content are essential points to create engaging communication.
For your ads to work, you must offer value to your potential prospects in exchange for valuable information. This is called " Gated content " or " Lead magnet ". This involves creating content that aims to attract prospects and arouse the curiosity of readers. This content (white paper, infographic, webinar, statistical report, case study, contest, toolbox) is only accessible if the prospect fills out a form or makes a request by email. The prospect is thus identified and you build a qualitative database.
Publish premium content (Gated content)
An email address is personal data. No one will give it to you without reason and too easily. To do this, you must offer them a reward for subscribing.
Of course, the content you provide must be in line with your product and your target customers. Guides, e-books, training videos and free trials are some examples of premium content. You bring real added value to the reader and they must receive it as soon as they sign up so as not to risk ruining the trust they have decided to give you.
1. Adapt the content to the target;
2. Offer a solution to a very specific problem;
3. Deliver the lead magnet quickly (or even instantly);
4. Send to a landing page to measure performance.
“Free Life Assessment” is a great lead magnet for a life coach like Tony Robbins:
Life Coach Tony Robbins - Lead Magnet
Conclusion
Create as much valuable content as possible. Use live chats, pop-up forms, compelling CTAs, and premium content. Leverage the power of social media. Combine the six strategies above to increase leads.
Once your mailing list is enriched, emailing remains a way to maintain privileged and direct contact with your prospects. You must then maintain this list and convert it by sending it valuable content again. "If content is king, context is God" according to Gary Vaynerchuk, a great American entrepreneur. Without context, the content will be less relevant and therefore less effective. Marketing automation software is therefore the key to guiding your prospects.
But where do you start? If you're new to this, how do you start building your list from scratch? If you're stuck at 100 subscribers, how do you get more subscribers to your newsletter?
Discover in this article the strategies that will allow you to build and grow your mailing list.
6 Strategies to Increase Opt-In Subscription Newsletterfexe
Create quality and compelling content
There’s no getting around it. You need to give your readers compelling reasons to sign up. You need to show that you can deliver value directly to their inbox.
Showcase your expertise with videos, infographics, and helpful articles. Prove to your visitors that you have the answers to their pain points.
Integrate Live Chat to Generate Leads
Live chat is a way to effectively respond to your users in real-time. This allows france telegram phone number list know exactly how you can help your visitors and provide them with the right service or product they are looking for.
You can capture new leads through live chat by connecting your chat to marketing automation software . Plus, a study has proven that using live chat increases the chances of a visitor returning to your website by 63%.
Using pop-up forms
Pop-up forms can be particularly annoying and untimely if overused. But if used correctly, they can increase sign-up rates by up to 1000% !
The key is to find the right place for your website. There are many different types of pop-ups that you can experiment with on your website.
Sumo analyzed 2 billion pop-ups and here are some of their findings:
Pop-ups that convert appear late on the page (showing a pop-up after the page has loaded can be perceived as aggressive. You need to give the visitor time to read your content);
Highly contextualized pop-ups have better conversion rates. For content to be relevant, it must be placed in the right place;
Being vague on the title makes your conversion rates drop. The visitor must immediately understand your message. The first reflex is to close the pop-up directly. You therefore have very little time to trigger a reaction;
The pop-ups that convert the most are those that include a value proposition;
Exit pop-ups should offer a tempting, advantageous offer. When the visitor is about to leave the page, you should offer the best possible offer to avoid annoyance.
The exit pop-up below from Marie Forleo's website offers free audio training. It provides valuable content and most importantly in the right context:
Marie Forleo Website Exit Pop-up
Create compelling CTAs
Creative and compelling CTAs will entice visitors to click the button. People see hundreds of CTAs while browsing the web. “Subscribe now” won’t cut it. You need a strong message that will compel users to take action.
Also according to Sumo, the best practices for designing a pop-up:
An image that serves as a CTA;
A provocative title;
Bright colors;
A great gift.
Here are two great examples of unique and engaging CTAs from Netflix and Toms:
CTA Netflix
CTA Toms
Profiting from your social media activities
Social media allows you to share your sign-up forms with a well-targeted audience. Post or tweet from time to time to invite your fans and followers to sign up for your newsletter. The whole point of social media is to create human contact, enriched by constructive exchanges. The frequency, consistency and relevance of your content are essential points to create engaging communication.
For your ads to work, you must offer value to your potential prospects in exchange for valuable information. This is called " Gated content " or " Lead magnet ". This involves creating content that aims to attract prospects and arouse the curiosity of readers. This content (white paper, infographic, webinar, statistical report, case study, contest, toolbox) is only accessible if the prospect fills out a form or makes a request by email. The prospect is thus identified and you build a qualitative database.
Publish premium content (Gated content)
An email address is personal data. No one will give it to you without reason and too easily. To do this, you must offer them a reward for subscribing.
Of course, the content you provide must be in line with your product and your target customers. Guides, e-books, training videos and free trials are some examples of premium content. You bring real added value to the reader and they must receive it as soon as they sign up so as not to risk ruining the trust they have decided to give you.
1. Adapt the content to the target;
2. Offer a solution to a very specific problem;
3. Deliver the lead magnet quickly (or even instantly);
4. Send to a landing page to measure performance.
“Free Life Assessment” is a great lead magnet for a life coach like Tony Robbins:
Life Coach Tony Robbins - Lead Magnet
Conclusion
Create as much valuable content as possible. Use live chats, pop-up forms, compelling CTAs, and premium content. Leverage the power of social media. Combine the six strategies above to increase leads.
Once your mailing list is enriched, emailing remains a way to maintain privileged and direct contact with your prospects. You must then maintain this list and convert it by sending it valuable content again. "If content is king, context is God" according to Gary Vaynerchuk, a great American entrepreneur. Without context, the content will be less relevant and therefore less effective. Marketing automation software is therefore the key to guiding your prospects.