Email: Pillar of Digital Marketing
Posted: Thu Dec 26, 2024 9:55 am
Despite the emergence of many digital strategies, emailing is the most effective digital strategy of all. Convinced by its great capacity for influence, more and more companies are looking for efficient emailing software to implement an investor marketing strategy.
In fact, nearly 54% of emails sent by companies are promotional messages. According to forecasts, emailing will be used by nearly 3 billion people by 2020.
What makes email marketing so unique? To understand everything, a simple sentence is not enough, so we took the time to explain everything to you.
Email Marketing King
Table of Contents
Emailing offers a high return on investment (ROI)
An email marketing platform to keep control
Consumers prefer to receive emails
Email adapts perfectly to new developments and new technology
Email is a professional communication tool
Emailing offers a high return on investment (ROI)
Email Return on Investment (or ROI ) is an indicator (usually a percentage) that indicates whether an email marketing operation was successful or not in terms of financial income. More simply, it is the money earned compared to the money invested.
This trend is also observed by specialists in the field: 60% of marketers believe germany telegram data that direct email marketing offers a positive return on investment.
Digital email marketing wouldn’t be widely used if it didn’t benefit businesses in significant ways. Three out of four businesses believe email provides a “good” to “excellent” return on investment.
Email marketing ROI is 3x higher than social media according to McKinsey .
It seems that these companies and specialists are not wrong; another study conducted by Direct Marketing Association (DMA) and Demand Metric notes that digital email marketing offers a return on investment of up to 122%. In other words, email marketing makes you money.
An email marketing platform to keep control
Unlike other digital channels, email allows you to have control over several parameters such as, for example, the database. Imagine what would happen to your followers if one day , Facebook or Twitter decided to close. Your entire customer database would disappear! But thanks to email marketing, this database becomes your property and you have total control over it. Personalization (or customization) is another tool that reflects the control that marketers can have by using a specialized platform. Indeed, sending personalized emails allows you to adapt to your audience and therefore make the content of your emails much more relevant for your customers.
Consumers prefer to receive emails
Email has always been the preferred channel not only for businesses but also for consumers. According to Statista, 86% of consumers would like to receive promotional emails from the companies they work with at least once a month while nearly 15% would like to receive them every day! And these numbers are not surprising. Indeed, email is the only digital channel that allows consumers to have sufficient control because it is based on the prior consent of the latter to receive emails. Consumers are therefore free to open an email or not, to classify them by category or even to unsubscribe from them to no longer receive them from you.
Email adapts perfectly to new developments and new technology
Just a few years ago, an email could only be read on a computer or laptop. The smartphone revolution, which has changed the rules of the game, has not had a negative influence on the use of emails. Quite the opposite! By adapting perfectly to smartphones, email is more essential than ever.
Statistics show that 48% of emails are opened on mobile devices and 25% of emails are opened on iPhones. This proves that despite the ever-changing digital landscape, email has found a way to exist and deliver great results to businesses.
Email is a professional communication tool
Many messaging apps have been launched such as Skype, Slack or even Facebook Messenger. But no matter what your field of activity is, email has always been the most appropriate business communication tool due to its innate professional sense.
According to the numbers, 86% of professionals prefer to use email when it comes to communicating for business purposes. Moreover, emails allow marketers to inform their website visitors, understand their audience, and build strong connections with their customers. Email shows no signs of slowing down and its growth does not seem to be slowing down.
When it comes to marketing, trends come and go, new digital technologies will certainly emerge, but email will remain the channel of choice for all. If you are not using, or have stopped using, email marketing, you are probably missing out on huge opportunities to improve your performance and growth.
Invest in digital marketing ROI, invest in emailing ROI.
In fact, nearly 54% of emails sent by companies are promotional messages. According to forecasts, emailing will be used by nearly 3 billion people by 2020.
What makes email marketing so unique? To understand everything, a simple sentence is not enough, so we took the time to explain everything to you.
Email Marketing King
Table of Contents
Emailing offers a high return on investment (ROI)
An email marketing platform to keep control
Consumers prefer to receive emails
Email adapts perfectly to new developments and new technology
Email is a professional communication tool
Emailing offers a high return on investment (ROI)
Email Return on Investment (or ROI ) is an indicator (usually a percentage) that indicates whether an email marketing operation was successful or not in terms of financial income. More simply, it is the money earned compared to the money invested.
This trend is also observed by specialists in the field: 60% of marketers believe germany telegram data that direct email marketing offers a positive return on investment.
Digital email marketing wouldn’t be widely used if it didn’t benefit businesses in significant ways. Three out of four businesses believe email provides a “good” to “excellent” return on investment.
Email marketing ROI is 3x higher than social media according to McKinsey .
It seems that these companies and specialists are not wrong; another study conducted by Direct Marketing Association (DMA) and Demand Metric notes that digital email marketing offers a return on investment of up to 122%. In other words, email marketing makes you money.
An email marketing platform to keep control
Unlike other digital channels, email allows you to have control over several parameters such as, for example, the database. Imagine what would happen to your followers if one day , Facebook or Twitter decided to close. Your entire customer database would disappear! But thanks to email marketing, this database becomes your property and you have total control over it. Personalization (or customization) is another tool that reflects the control that marketers can have by using a specialized platform. Indeed, sending personalized emails allows you to adapt to your audience and therefore make the content of your emails much more relevant for your customers.
Consumers prefer to receive emails
Email has always been the preferred channel not only for businesses but also for consumers. According to Statista, 86% of consumers would like to receive promotional emails from the companies they work with at least once a month while nearly 15% would like to receive them every day! And these numbers are not surprising. Indeed, email is the only digital channel that allows consumers to have sufficient control because it is based on the prior consent of the latter to receive emails. Consumers are therefore free to open an email or not, to classify them by category or even to unsubscribe from them to no longer receive them from you.
Email adapts perfectly to new developments and new technology
Just a few years ago, an email could only be read on a computer or laptop. The smartphone revolution, which has changed the rules of the game, has not had a negative influence on the use of emails. Quite the opposite! By adapting perfectly to smartphones, email is more essential than ever.
Statistics show that 48% of emails are opened on mobile devices and 25% of emails are opened on iPhones. This proves that despite the ever-changing digital landscape, email has found a way to exist and deliver great results to businesses.
Email is a professional communication tool
Many messaging apps have been launched such as Skype, Slack or even Facebook Messenger. But no matter what your field of activity is, email has always been the most appropriate business communication tool due to its innate professional sense.
According to the numbers, 86% of professionals prefer to use email when it comes to communicating for business purposes. Moreover, emails allow marketers to inform their website visitors, understand their audience, and build strong connections with their customers. Email shows no signs of slowing down and its growth does not seem to be slowing down.
When it comes to marketing, trends come and go, new digital technologies will certainly emerge, but email will remain the channel of choice for all. If you are not using, or have stopped using, email marketing, you are probably missing out on huge opportunities to improve your performance and growth.
Invest in digital marketing ROI, invest in emailing ROI.