7 steps to follow before sending an email campaign
Posted: Thu Dec 26, 2024 10:06 am
It happens at least once to all marketers to realize after sending an email campaign that they have forgotten an element or have poorly highlighted another. Here is a short list of steps to validate to make sure you don't forget anything and why not ensure that your campaign avoids missteps.
Below we provide you with just the basics, for the fine-tuning, we'll let you browse our marketing blog to find ideas.
The 7 steps to follow before sending an email campaign - ActiveTrail
Step 1: Build a database
As you can see, we use the term “construction” because to get good results, you should not try shortcuts that seem easy (purchase of bases for example) because not only is this prohibited but your results will be on a par with theft (crime does not pay as you know). So build your own mailing list using for example our landing pages to which you will add a registration form . To bring customers to these landing pages, use a gift to motivate their registration.
Step 2: Always have a specific goal for your email campaign
Don't send an email to send a message. Quality always trumps quantity germany telegram phone number list use your email communication only when you have a real message to get across that will disturb your audience and push them to blacklist you.
Step 3: Find THE title
This may seem like the shortest step, but it is the most important because it is the one that will make the difference over everything else. Once you have found the subject of your email, summarize it in a very short, simple way that makes your recipient want to open the message to read it. Be as effective as possible. Think for example about the newsletter personalization offered by ActiveTrail or AB Testing to test 2 different titles and see which one will be the most effective.
Step 4: Once mobile, always mobile
Make sure your email is responsive. When you consider that more than half of emails are opened first using a mobile device, it would be a shame to cut yourself off from more than half of the population through pride. Rest assured, on ActiveTrail, you will never have to think about this element since all our emails made using our email editor are in all cases responsive .
Step 5: Make test shipments
We don't often think about it, but it's an essential step. You need to send your campaign to several of your collaborators and on all types of devices and screens to ensure that they see the "bugs" both graphic and textual that will have inevitably escaped you since you were head down busy with many additional considerations.
Step 6: Measure the sending timing
When is the best time to send an email? When you need to send your email to 10 people, you can always do a survey to ask them their preferred time slot. But if you plan to send your campaign to 1000 or even 1,000,000, it will become unmanageable, which is why you can count on ActiveTrail's predictive sending which will calculate the most suitable time to send your campaign on a case-by-case basis without you having to intervene. For this, the system will focus on the timing of each recipient's interactions to send it to them at that precise moment. Revolutionary, isn't it?
Step 7: Choose a suitable tool
Obviously, this step should be the first one because it can help you ensure that the previous steps can be simplified and automated. But above all, it will and must allow you to accelerate the implementation of your marketing strategy. How will you validate, for example, the first step if you do not have a solution to create landing pages, forms or other systems allowing you to capture your prospects in an efficient and automated way.
You must first choose a service that must be all-in-one because otherwise you will spend your time navigating from one software to another and there is a good chance that you will forget elements along the way but above all that you will waste a lot of time. You must then opt for a tool that is easy to use and above all that it is as fun as possible. The less time you spend learning how a tool works, the more time you can spend optimizing your acquisition campaign and optimizing your customer relations. ActiveTrail was therefore designed with this in mind, you will be able to create your campaigns from A to Z, from the creation of your email to its sending while going through the additional marketing actions allowing you to make this sending a marketing success for your company, all this without having any technical or graphic notion. So make the right choice!
Below we provide you with just the basics, for the fine-tuning, we'll let you browse our marketing blog to find ideas.
The 7 steps to follow before sending an email campaign - ActiveTrail
Step 1: Build a database
As you can see, we use the term “construction” because to get good results, you should not try shortcuts that seem easy (purchase of bases for example) because not only is this prohibited but your results will be on a par with theft (crime does not pay as you know). So build your own mailing list using for example our landing pages to which you will add a registration form . To bring customers to these landing pages, use a gift to motivate their registration.
Step 2: Always have a specific goal for your email campaign
Don't send an email to send a message. Quality always trumps quantity germany telegram phone number list use your email communication only when you have a real message to get across that will disturb your audience and push them to blacklist you.
Step 3: Find THE title
This may seem like the shortest step, but it is the most important because it is the one that will make the difference over everything else. Once you have found the subject of your email, summarize it in a very short, simple way that makes your recipient want to open the message to read it. Be as effective as possible. Think for example about the newsletter personalization offered by ActiveTrail or AB Testing to test 2 different titles and see which one will be the most effective.
Step 4: Once mobile, always mobile
Make sure your email is responsive. When you consider that more than half of emails are opened first using a mobile device, it would be a shame to cut yourself off from more than half of the population through pride. Rest assured, on ActiveTrail, you will never have to think about this element since all our emails made using our email editor are in all cases responsive .
Step 5: Make test shipments
We don't often think about it, but it's an essential step. You need to send your campaign to several of your collaborators and on all types of devices and screens to ensure that they see the "bugs" both graphic and textual that will have inevitably escaped you since you were head down busy with many additional considerations.
Step 6: Measure the sending timing
When is the best time to send an email? When you need to send your email to 10 people, you can always do a survey to ask them their preferred time slot. But if you plan to send your campaign to 1000 or even 1,000,000, it will become unmanageable, which is why you can count on ActiveTrail's predictive sending which will calculate the most suitable time to send your campaign on a case-by-case basis without you having to intervene. For this, the system will focus on the timing of each recipient's interactions to send it to them at that precise moment. Revolutionary, isn't it?
Step 7: Choose a suitable tool
Obviously, this step should be the first one because it can help you ensure that the previous steps can be simplified and automated. But above all, it will and must allow you to accelerate the implementation of your marketing strategy. How will you validate, for example, the first step if you do not have a solution to create landing pages, forms or other systems allowing you to capture your prospects in an efficient and automated way.
You must first choose a service that must be all-in-one because otherwise you will spend your time navigating from one software to another and there is a good chance that you will forget elements along the way but above all that you will waste a lot of time. You must then opt for a tool that is easy to use and above all that it is as fun as possible. The less time you spend learning how a tool works, the more time you can spend optimizing your acquisition campaign and optimizing your customer relations. ActiveTrail was therefore designed with this in mind, you will be able to create your campaigns from A to Z, from the creation of your email to its sending while going through the additional marketing actions allowing you to make this sending a marketing success for your company, all this without having any technical or graphic notion. So make the right choice!