How to Use SMS to Complement Your Email Marketing Campaigns
Posted: Thu Dec 26, 2024 10:07 am
In another article posted on our blog, we mentioned the advantages of combining SMS and Email marketing . Thus, we still consider text messages as an effective way to quickly reach our target, hence the importance of linking SMS and Email because the more means and marketing channels deployed, the greater the chances of reaching your goal.
Digital devices
This article will provide you with practical advice in terms of SMS marketing, and tools for understanding ActiveTrail's SMS solution , in order to easily create a marketing campaign but also to support it through various channels that will more easily reach your target.
Sending the same message with double effectiveness
Be aware that so-called "double" campaigns, i.e. the same message sent on two germany telegram phone number list different distribution channels, are a common practice among all marketing specialists. Thus, the message is certainly the same but the two campaigns complement each other, one on the web and one on mobile phones. On the other hand, the message is generally sent at two different times, whether on one or the other of the channels.
Marketing Automation
In order to obtain optimal efficiency for its multiple messages, we will already start by sending an email to prepare the customer in the orientation of his choices. After this sending, you will carry out a customer segmentation that you will divide into three parts according to their purchasing behavior, a segment for read and opened emails, another for unread emails and a last one for customers who have clicked.
The text option then comes into play, and is judiciously placed since you can send a reminder SMS to customers who have not opened the email.
Make sure that this SMS reminder is related to the email sent.
Sending different messages
Depending on the branch in which you operate, you will also have the possibility of sending messages with different contents on the channels that you will use. As you can imagine, email allows you to send commercial messages to the customer that will be longer and more informative. SMS will be intended to contain a concise, clear message that will quickly determine your customer in their choices. For example, all detailed and long advertisements will be sent by email, you will then reserve your SMS campaigns for one-off promotional offers, short and efficient sales but also for sending discount coupons.
customer journey automation
Sending interactive emails and SMS
There are SMS campaigns with a link, the prospect clicks or is encouraged to click on it in order to obtain a promotional code or for example a downloadable book in PDF. This customer motivation is an excellent marketing way to transform a prospect into a customer. Driving the latter to your website by offering them a discount can also encourage them to make a first purchase and therefore to register in your database.
Sending automated SMS messages
If you want to run a flash sale, or set up a quick advertising campaign, you can now do it via SMS by sending a text message to all your subscribers or even to groups of targeted customers. ActiveTrail has a cutting-edge messaging system that allows for the sending and creation of quick messages to an entire customer base in a matter of minutes.
SMS
Automated sending of Emailing and SMS campaigns
It is now possible to create a fully automated campaign via the ActiveTrail platform without having the skills of a developer. To do this, you simply need to create an automation within your account, modulated according to the reaction of your customer that you wish to trigger.
new automation
Be careful with your marketing behavior, avoiding redundant SMS messages. It is important that the customer does not feel drowned under the mass of SMS advertising that is intensifying on the market, the sending must remain balanced. This sometimes leads the customer “tired” by these activities to unsubscribe, and between us, this is not the goal of the operation.
So here is a complete guide to ActiveTrail Marketing Automation .
Application Programming Interface – ActiveTrail RESTful
For those who are good at coding, you can now customize your email and SMS marketing campaigns on your own thanks to ActiveTrail's Restful API . The API is useful for those who use their own CRM, eCommerce system or any other type of website or application. The API is most often used for transactional emails. You can just as easily configure it and send an automatic thank you email to a customer who has made a purchase, or even a promotional coupon by SMS. Thanks to ActiveTrail's RESTful API, your website interacts directly with the ActiveTrail platform in a personalized way.
In conclusion
There are a thousand and one ways to merge Email campaigns and SMS campaigns. But above all, you must never forget in your choice to respect the privacy of each customer by ensuring before each SMS or Email sending of a campaign, that you have first asked the users' authorization (Opt-in). Unlike Emails, SMS are limited to 160 characters. This is why the message must be as short and concise as possible to bring the customer to the essential, namely the purchase and loyalty.
Don't be afraid of innovation, try new marketing strategies that will lead you to success. ActiveTrail's A/B Testing has the ability to determine which message works well and which one is less effective. It is in the behavior of your target and their reactions that you will learn from your mistakes and constantly improve your future campaigns.
Digital devices
This article will provide you with practical advice in terms of SMS marketing, and tools for understanding ActiveTrail's SMS solution , in order to easily create a marketing campaign but also to support it through various channels that will more easily reach your target.
Sending the same message with double effectiveness
Be aware that so-called "double" campaigns, i.e. the same message sent on two germany telegram phone number list different distribution channels, are a common practice among all marketing specialists. Thus, the message is certainly the same but the two campaigns complement each other, one on the web and one on mobile phones. On the other hand, the message is generally sent at two different times, whether on one or the other of the channels.
Marketing Automation
In order to obtain optimal efficiency for its multiple messages, we will already start by sending an email to prepare the customer in the orientation of his choices. After this sending, you will carry out a customer segmentation that you will divide into three parts according to their purchasing behavior, a segment for read and opened emails, another for unread emails and a last one for customers who have clicked.
The text option then comes into play, and is judiciously placed since you can send a reminder SMS to customers who have not opened the email.
Make sure that this SMS reminder is related to the email sent.
Sending different messages
Depending on the branch in which you operate, you will also have the possibility of sending messages with different contents on the channels that you will use. As you can imagine, email allows you to send commercial messages to the customer that will be longer and more informative. SMS will be intended to contain a concise, clear message that will quickly determine your customer in their choices. For example, all detailed and long advertisements will be sent by email, you will then reserve your SMS campaigns for one-off promotional offers, short and efficient sales but also for sending discount coupons.
customer journey automation
Sending interactive emails and SMS
There are SMS campaigns with a link, the prospect clicks or is encouraged to click on it in order to obtain a promotional code or for example a downloadable book in PDF. This customer motivation is an excellent marketing way to transform a prospect into a customer. Driving the latter to your website by offering them a discount can also encourage them to make a first purchase and therefore to register in your database.
Sending automated SMS messages
If you want to run a flash sale, or set up a quick advertising campaign, you can now do it via SMS by sending a text message to all your subscribers or even to groups of targeted customers. ActiveTrail has a cutting-edge messaging system that allows for the sending and creation of quick messages to an entire customer base in a matter of minutes.
SMS
Automated sending of Emailing and SMS campaigns
It is now possible to create a fully automated campaign via the ActiveTrail platform without having the skills of a developer. To do this, you simply need to create an automation within your account, modulated according to the reaction of your customer that you wish to trigger.
new automation
Be careful with your marketing behavior, avoiding redundant SMS messages. It is important that the customer does not feel drowned under the mass of SMS advertising that is intensifying on the market, the sending must remain balanced. This sometimes leads the customer “tired” by these activities to unsubscribe, and between us, this is not the goal of the operation.
So here is a complete guide to ActiveTrail Marketing Automation .
Application Programming Interface – ActiveTrail RESTful
For those who are good at coding, you can now customize your email and SMS marketing campaigns on your own thanks to ActiveTrail's Restful API . The API is useful for those who use their own CRM, eCommerce system or any other type of website or application. The API is most often used for transactional emails. You can just as easily configure it and send an automatic thank you email to a customer who has made a purchase, or even a promotional coupon by SMS. Thanks to ActiveTrail's RESTful API, your website interacts directly with the ActiveTrail platform in a personalized way.
In conclusion
There are a thousand and one ways to merge Email campaigns and SMS campaigns. But above all, you must never forget in your choice to respect the privacy of each customer by ensuring before each SMS or Email sending of a campaign, that you have first asked the users' authorization (Opt-in). Unlike Emails, SMS are limited to 160 characters. This is why the message must be as short and concise as possible to bring the customer to the essential, namely the purchase and loyalty.
Don't be afraid of innovation, try new marketing strategies that will lead you to success. ActiveTrail's A/B Testing has the ability to determine which message works well and which one is less effective. It is in the behavior of your target and their reactions that you will learn from your mistakes and constantly improve your future campaigns.