Cost of Customer Acquisition
Posted: Thu Dec 26, 2024 10:11 am
The cost of attracting a client is calculated by dividing all the costs spent on acquiring new clients (marketing costs) by the number of new clients who arrived within a certain time frame. If you spent 10,000 rubles on marketing in December and attracted 50 new clients, this figure would be 200 rubles.
The cost of attracting a customer should always be measured together with the customer lifetime value (CLV). If a new customer brings in 1,500 rubles on average, then attracting him for 200 rubles is quite acceptable.
How to calculate:
CCA = (Advertising Campaign Costs + Employee latvia mobile phone number list Costs + Software Costs + Technical Costs) / Number of New Customers
How to improve the indicator:
There are various ways to reduce customer acquisition costs, but the trick is to collect data. If you have the information and understand what marketing strategy is bringing in new customers, you will see a clearer path to reducing your cost per customer. For example, for established restaurants, this is quite easy to do through websites that track user behavior, loyalty programs, and large databases of customer information. This can be a challenge for newly opened restaurants. Such establishments can avoid major pitfalls through long-term planning. It is also recommended to interact with more experienced restaurateurs to learn from their mistakes.
The cost of attracting a customer should always be measured together with the customer lifetime value (CLV). If a new customer brings in 1,500 rubles on average, then attracting him for 200 rubles is quite acceptable.
How to calculate:
CCA = (Advertising Campaign Costs + Employee latvia mobile phone number list Costs + Software Costs + Technical Costs) / Number of New Customers
How to improve the indicator:
There are various ways to reduce customer acquisition costs, but the trick is to collect data. If you have the information and understand what marketing strategy is bringing in new customers, you will see a clearer path to reducing your cost per customer. For example, for established restaurants, this is quite easy to do through websites that track user behavior, loyalty programs, and large databases of customer information. This can be a challenge for newly opened restaurants. Such establishments can avoid major pitfalls through long-term planning. It is also recommended to interact with more experienced restaurateurs to learn from their mistakes.